SlideServe
Télécharger Obtenir Pro
Menu
Accueil Pro
Préférences
ApparenceLight Aide et commentaires
© SlideServe · v2026

Mastering Promotions: Timing, Types, and Strategies for Exceptional Events

jocelyn-whitley avatar
jocelyn-whitley
15 diapositives · 305 Views · Nov 12, 2014

Discover how to get your promotions right with a strategic approach that covers purpose, timing, size, and types. Learn to activate existing customers, build lasting relationships, attract new clientele, and generate cash flow. Understand when to roll out promotions—whether during high or low seasons and specific days or times. Choose the right size, from small specials to large blowout events, and utilize various types like sales, off-site events, and value-added promotions. Maximize your efforts through partnerships, publicity, and a well-organized marketing calendar.

#mastering promotions: timing, types, and strategies for exceptional events #mastering promotions: timing, types, and strategies for exceptional events ppt #powerpoint #presentation
Mastering Promotions: Timing, Types, and Strategies for Exceptional Events - slide 1
01 / 15Mastering Promotions: Timing, Types, and Strategies for Exceptional Events
1 / 17

Télécharger la présentation

Mastering Promotions: Timing, Types, and Strategies for Exceptional Events
Une image / un lien ci-dessous est fourni (tel quel) pour télécharger la présentation

Politique de téléchargement : le contenu du site vous est fourni TEL QUEL pour votre information et votre usage personnel ; il ne peut être vendu, concédé sous licence ni partagé sur d’autres sites sans l’accord de son auteur.Le contenu vous est fourni TEL QUEL, pour votre information et votre usage personnel uniquement. Téléchargez la présentation en cliquant sur ce lien. Lors du téléchargement, si vous ne parvenez pas à télécharger une présentation, l’éditeur a peut-être supprimé le fichier de son serveur.Pendant le téléchargement, si vous ne parvenez pas à obtenir une présentation, le fichier a peut-être été supprimé par l’éditeur.

F I N

Plus de contenu associé

Transcription de la présentation

  1. Sales Promotions & Special Events

  2. Getting Promotions RIGHT • Understand Why, Who, When, Where, How • Purpose • Timing • Size • Types • Maximizing your event

  3. Purpose • Activate existing customers – get more transactions • Build relationships • Get new customers • Strengthen your core strategies • Create opportunities for publicity • Generate cash • Reduce inventory

  4. Timing • WHEN • High season/Off Season • Weekday/Weekend • Day/Night • HOW OFTEN • Weekly, monthly, quarterly, annually

  5. Size • Small • Medium • Big • Blow Out!

  6. String Your Necklace Plan out the timing, size, and purpose of your different promotions

  7. Type • Sales • Specials • Off site • Value added • Events

  8. Sales • Generate cash, reduce inventory, get market share • Sidewalk sale • Clearance sale • Overstock sale • Post–holiday sale • Holiday sale

  9. Specials • Drive traffic to your store • Item specials • Trade show specials • BOGO sales • Item overstocks • 12Days of Christmas

  10. Off-Site • Get new customers (build list), generate cash • Consumer shows • Fairs/Festivals • Community Events • Your own off-site event • Post show strategy

  11. Value-Added • More transactions, relationship builders, reinforce strategies • GWP events • Mini-Makeovers • Photo Ops • Single rose with a dozen • Cause Marketing

  12. Events • More transactions, relationship builders, reinforce strategies • Classes and seminars • Clubs • Clinics and Fittings • Readings • Trunk/fashion show

  13. Events • More transactions, relationship builders, reinforce strategies • Small events – dog walks, sit-n-knit • Parties • Big Blow Out events • Wild and Crazy

  14. Maximizing Your Promotions • Marketing – use all available tools • Partnerships • Publicity • Anniversary your events • Document– before, during, after

  15. Homework • Step 1: Make a list of the promotions you are planning for the next year. Do you have a variety of types, sizes, purposes? Add your promotions to your marketing matrix. How will each of these promotions support your strategies? • Step 2: Add your promotions to your marketing calendar. (String your necklace!) • Step 3: Start working on the planners for your promotions, sales, and special events.