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How firms use Chambers

How firms use Chambers. Attracting new clients Cross selling Referrals from other law firms Recruitment and retention Benchmarking against the competition Pitch, advertising and marketing. Secondary source Uncovering the unknown Clients trust our independence

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How firms use Chambers

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  1. How firms use Chambers • Attracting new clients • Cross selling • Referrals from other law firms • Recruitment and retention • Benchmarking against the competition • Pitch, advertising and marketing.

  2. Secondary source Uncovering the unknown Clients trust our independence Character and personality: the use of quotes Use of internet for research Clients look to us to capture trends in the market How Clients use Chambers

  3. An independent journal, International In-House Counsel, conducted a survey of over 20,000 in-house counsel from around the world. They were asked: If you use directories to identify law firms/individuals, which one/s do you use?Their answers gave Chambers an astounding lead.

  4. Research Developments • Dedicated research team for European market • More detailed client research • Independent client sources.

  5. Submission Guidelines

  6. What we look for: Leading lawyers best placed to assist clients in the year ahead.

  7. Measuring: • Sophistication of work • Client service • Value for money • Depth of team/Culture How do we get there? Interviews, wider research, submissions

  8. Research Submissions Uses: • Springboard for research • Reference for commentary • Feedback on guide • Use the online submission site & meet the deadline • Follow submissionguidelines • Keep it short, relevantand factual Tips:

  9. Work Highlights • Three to ten examples • Firm’s role, team’s role, individual’s role • Interesting features • Firm characteristics that meant best placed to handle: subjective • Current status • Other firms involved

  10. Client referees • Tie to work highlightswhere possible • Clients that know the team and the market • Clients that will respond • Let them know we may call • Quality not quantity • Not just clients – especially some practice areas.

  11. Firm Ranking Brochures • Firm Focus ReprintsMany recommended firms choose to have the results of our research reproduced in glossy, full colour brochures or in print-ready PDF format. • Chambers’ brochures include your firm’s rankings and editorial, as well as your firm profile and individual lawyers’ profiles.

  12. Chambers Confidential • Give your firm the advantage • Chambers now offers, on a bespoke basis, detailed feedback about law firms - the research that doesn’t get printed. You will now be able to see both positive and negative quotes from the market about your practice.

  13. Firm Profiles • In your own words We know from many conversations with clients that they use the firm’s profile to supplement the rankings and editorial that we provide. The firm profile is the ideal opportunity to ensure potential and existing clients have all of the information they need about your firm.

  14. Why Chambers? Largest, multi-lingual team Focus on clients Democracy of submissions (no payment for submitting) Diverse product in terms of different books: our overseas practitioner focus

  15. For further details: Catherine McGregor+44 207 778 1663 Managing Editor, Chambers Directories CatherineM@chambersandpartners.com Brad Sirott+44 207 778 1627 Business Development Manager BradS@chambersandpartners.com Joanna Thomas +44 207 778 1483 Editor, Chambers Europe Joannat@chambersandpartners.com

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