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Maximizing Marketing Mix for Nike's ‘I Feel Pretty’ Tennis Ad

Explore how Nike's 'I Feel Pretty' tennis ad utilizes the marketing mix to target a specific market by combining femininity and athleticism. Analyze the importance of product, price, place, and promotion strategies in creating a compelling value proposition.

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Maximizing Marketing Mix for Nike's ‘I Feel Pretty’ Tennis Ad

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  1. Marketing 12 The Marketing Mix

  2. The 4 P’s • Price: list price, discounts, allowances, payment period, credit terms • Place: Channels, Coverage, Assortments, Locations, Inventory, Transportation, Logistics • Product: Variety, Quality, Design, Features, Brand Name, Packaging, Services • Promotion: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing

  3. The Marketing Mix • Product – Offers the right good, service, or experience • Price – Controls perceived value and satisfaction • Place – Allows customers easy access to product and support • Promotion – Communicates the offer and the value proposition

  4. Market Positioning • Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the mind of the buyer

  5. Value Proposition • The full positioning of the Brand and the full mix of benefits on which it is positioned.

  6. Nike ‘I Feel Pretty’ Advertisement • The Nike Tennis ‘I Feel Pretty’ Advertisement combines femininity and athleticism. Consider the target market for advertisement. Who is Nike trying to create a relationship with? Why would combining femininity and athleticism would be important to that market?

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