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Dream Building

Dream Building

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Dream Building

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  1. Dream Building Johan Peter Paludan The Copenhagen Institute for Futures Studies

  2. Dreambuilding: the fundamentals • Futures Studies- prognoses, megatrends, scenarios, and wildcards +

  3. Dreambuilding: the fundamentals • Future Studies- prognoses, megatrends, scenarios, and wildcards + • The Dream Society

  4. Dream Society revisited • Driving forces:- the accelerating rate of change: we are already entering the Dream Society

  5. Dream Society revisited • Driving forces:- the accelerating rate of change: we are already entering the Dream Society- the immaterialisation of demand

  6. Dream Society revisited • Driving forces:- the accelerating rate of change: we are already entering the Dream Society- the immaterialisation of demand- automation of whatever can be automated

  7. Dream Society revisited • Driving forces:- the accelerating rate of change: we are already entering the Dream Society- the immaterialisation of demand- automation of whatever can be automated- the revolt against the tyranny of reason

  8. Result When function can be taken for granted the immaterial side makes the difference. That’s where stories come in

  9. Alternative track • We are all spoiled brats - and it is going to be ‘worse’

  10. Private consumption per capitain 1997 German Mark Sources: The World Bank and CIFS

  11. Alternative track • We are all spoiled brats - and it is going to be ‘worse’ • Technology works - most of it

  12. Alternative track • We are all spoiled brats - and it is going to be ‘worse’ • Technology works - most of it • Reality is a question of interpretation: everything and everybody tells a story

  13. Alternative track • We are all spoiled brats - and it is going to be ‘worse’ • Technology works - most of it • Reality is a question of interpretation: everything and everybody tells a story • Passive or active storytelling

  14. Alternative track • We are all spoiled brats - and it is going to be ‘worse’ • Technology works - most of it • Reality is a question of interpretation: everything and everybody tells a story • Passive or active storytelling • A change in society = a change in criteria of success

  15. End of resumé - so what?

  16. Stories aren’t what they used to be • God is supposed to be dead - and yet?

  17. Many still believe in something www.gallup.com

  18. Stories aren’t what they used to be • God is supposed to be dead - and yet? • Socialism is dead - or out being sick

  19. Stories aren’t what they used to be • God is supposed to be dead - and yet? • Socialism is dead - or out being sick • Other ideologies aren’t doing any better

  20. Stories aren’t what they used to be • God is supposed to be dead - and yet? • Socialism is dead - or out being sick • Other ideologies aren’t doing any better • From ‘monopoly’ to ‘market’ in the ‘save-the-world’ business

  21. Further complications • Nation - ’l’etat, c’est moi • Group/class - solidarity • Individuals - I am what I am • Situals - I am where I am

  22. ”The Situal” Family &network Authen-ticity ”I am where I am” Unique &fascinating Time &business Rational &cheap Nature &Values

  23. ”The Situal” ”I am where I am” ”I am where I am” ”I am where I am” ”I am where I am” ”I am where I am” ”I am where I am” ”I am where I am”

  24. In complicated world • Where people want to believe • Where situals perhaps want to be something else • Where companies have to start creating the future in the present • Dreams may be the answer

  25. Dreambuiling • The current Dream is a combination of - the vision- the culture- the image

  26. Building the current Dream Vision Culture Image

  27. The ‘conservative’ truth: It is culture and not politics that determines success

  28. The ‘conservative’ truth: It is culture and not politics that determines success The ‘liberal’ truth: Politics can save culture from itself Patrick S. Moyniham

  29. Dreambuilding • Where do you want to go? • Current Dream+ potential futures • Desired future - the future can be shaped • The Dream- and then work backwards

  30. Dreambuilding • The dream - current and future- has to engage: employees, management and market

  31. Agreeing that they would be happy to work even if they didn’t need the money Source: 2002-ISSP - workorientation in age group 18-59

  32. Dreambuilding • The dream - current and future- has to engage: employees, management and market • The Dream is told through stories

  33. The Dream and the Core The detached Story The Core Story The Satellite Story The No Story

  34. The Core Story The detached Story The No Story The Satellite Story ?

  35. ARE NOT : Information Products Channels Opportunities Satisfaction Good Stories ARE : Attention Care Genuine interest Time Trust Meaning Scarce resources in the Dream Society TO BELIEVE & TO BELONG

  36. Dreambuilding • The dream - current and future- has to engage: employees, management and market • The Dream is told through stories • Stories are the stuff that dreams are made of

  37. Sweet Dreams and have a nice future Johan Peter Paludan