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Membership Growth Attract New Members – Engage Members – Strengthen Clubs

Membership Growth Attract New Members – Engage Members – Strengthen Clubs Presented by Steve Solbrack September 25, 2015. Priorities Membership is Rotary International’s highest priority Polio Eradication is The Rotary Foundation’s highest priority. Strategic Plan. Strategic Plan.

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Membership Growth Attract New Members – Engage Members – Strengthen Clubs

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  1. Membership Growth Attract New Members – Engage Members – Strengthen Clubs Presented by Steve Solbrack September 25, 2015

  2. Priorities • Membership is Rotary International’s highest priority • Polio Eradication is The Rotary Foundation’s highest priority

  3. Strategic Plan

  4. Strategic Plan Support and Strengthen Clubs • Foster club innovation and flexibility • Encourage clubs to participate in a variety of service activities • Promote membership diversity • Improve member recruitment and retention • Develop leaders • Start new clubs • Encourage strategic planning at club and district levels

  5. Strategic Plan How are we doing as a District? • We have 2,812 members as of July 1, 2015 versus 2,880 on July 1, 2012 • It has been 8 years since we exceeded 3,000 members • We bring in 338 new members each year on average • We lose 364 members each year on average • 29% of the 2,880 members have left in the past 3 years • 25% of the 1,013 members that joined in the past 3 years have left in the past 3 years

  6. District 5950 clubs experiencing growth during past 3 years • Over 30% - 1 club • South Metro Mpls Evenings • Over 20% - 3 clubs • Cokato-Dassel, Edina Morningside, Lake Minnetonka-Excelsior • Over 13% - 6 clubs • Monticello, Hutchinson, Maple Grove, Willmar, Willmar Lakes, Minnetonka

  7. Success Stories • Edina Morningside – 22% growth • Rob Laughlin, Heather Haen Anderson and John Sorteberg • Minnetonka – 13% growth • Lenny Newman and Guy Marzano • South Metro Minneapolis Evenings – 33% growth • Marisa Baer

  8. Setting Goals • 22 of 63 clubs have entered a membership goal into Rotary Central for 2015-16 • 5 of the 10 clubs that have experienced growth have entered their goal • When written, goals are 80% to 90% more likely to be achieved

  9. Attracting New Members • Vibrant Clubs – Be a Vibrant Club • Business, Professional and Community Leaders • Female – District 5950 currently 26% • Young Professionals – District 5950 currently 6% • Ethnicity • Men and women in their 60s • Communicating with prospective members • What is attractive about your club?

  10. Member Engagement • Treat members like customers • Help them appreciate the benefits of membership • Customer satisfaction survey • How does your club treat members as a customer? • How do you immediately engage new members? • How do you engage members for the first 3 years? • How do you engage long-time members?

  11. New Member Engagement • Of the 1,990 member terminations in District 5950 the past 5 years 18% terminated in year 1 and 29% in year 2 • New member orientation • Mentoring • Engagement • Leadership • 1 to 1 conversations

  12. Membership Growth • Who are the membership champions in your club? • Do you recognize them and thank them? • Are you entering sponsors into ClubRunner?

  13. West Metro Rotaract Club • Fun, Fellowship and Service • Every other Tuesday at 7:00 pm • Cooper Pub, West End, St. Louis Park • Age 19 to 30 • www.facebook.com/westmetrorotaractgroup

  14. Join Leaders – Exchange Ideas – Take Action • Unified Brand, Message and Voice • Elevator Speeches • Before: http://goo.gl/rvX3eS • After: http://goo.gl/22QlqX

  15. What is Your Rotary Story • Why Rotary? • Focus more on the why, and less on the what and how • Stories are most effective • Share your Rotary story with prospective members

  16. Resources • www.rotary5950.org • Click on “Club Support” for drop-down menu and then click on “Membership” • www.rotary.org • Click on “My Rotary” and “Sign in” • Enter email address and password

  17. Membership Growth Steve Solbrack, District Membership Chair – 2015-16 612-578-8776 steve@solbrack.com

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