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Vermont Teddy Bear Co.: Workin' Hard For The Honey

Vermont Teddy Bear Co.: Workin' Hard For The Honey Introduction The company was found in 1981 Set up in USA Carries on a rich heritage Background

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Vermont Teddy Bear Co.: Workin' Hard For The Honey

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  1. Vermont Teddy Bear Co.: Workin' Hard For The Honey

  2. Introduction • The company was found in 1981 • Set up in USA • Carries on a rich heritage

  3. Background The Vermont Teddy Bear brand carries on a rich heritage based on the best American values of compassion, generosity, friendship, and a zesty sense of whimsy and fun. founded in 1981

  4. How the teddy bear got it’s name • On the 14 November, 1902 • The 26th president of USA-Theodore Roosevelt • Called the toy “teddy bear” • The first time created company with teddy bear

  5. Market segment Ages grandma bear baby bear classic birthday bear Personality traits Cheerleader bear Lifestyles golf bear cowboy/girl bear Life-cycle stages bride & groom bear pregnancy bear anniversary bear The target customer of Bear-Gram

  6. Cultural Effects on the Consumer Buying Decision Corresponding With VTB’s Marketing Strategies

  7. Cultural effects &TDB’s strategies • Valentine’s Day • Thanksgiving Day • Halloween bear • Christmas • Wedding • Birthday • Graduation • …… Rituals

  8. Cultural Effects • Value • Rituals

  9. Cultural effects &TDB’s strategies • Pilot bear • Policeman bear • Businessman bear • Doctor bear • Fire fighter bear • Teacher bear • …… Success Values

  10. Cultural effects &TDB’s strategies Success • An easy-way of bears ordering system • Nationwide retail chain • A trusted gift delivery service • A world-renowned customer service Progress • Safe • Hand-crafted Vermont Quality • Rounded Ultra-suede paw pads • Flame resistant , hypoallergenic and machine washable • Bear hospital when even injured Convenient Service! Guarantied Quality! Values

  11. Cultural effects &TDB’s strategies Success Process • Fitness bear • Official NFL bear • Karate bear • …… Youth&Health Values

  12. Cultural effects &TDB’s strategies Success Process Values IMAGE e.g Corporations’ image bear Youth&Health Other value factors • PERSONALITY • Limited edition bear • Self-designed bear

  13. Personal Factors Varieties of bear style

  14. Christmas Bear Hallowbear Bear

  15. Baseball Bear Basketball Bear

  16. New Baby Bear

  17. Personal Factors Varieties of bear style Reasonable price

  18. Personal Factors Varieties of bear style Reasonable price Buying ways

  19. The top four transportation company in the world

  20. Psychollogical Factors Durable products

  21. Psychollogical Factors Durable products Card massage

  22. Psychollogical Factors Durable products Card massages Attending the process of making Teddy Bear--Unigue Teddy Bear

  23. Psychollogical Factors Durable products Card massages Attending the process of making Teddy Bear--Unique Bear The theme style of Teddy Bear --Good collection.

  24. Mother Bear with cubs Twin Boy Bears

  25. New ideas • Founding market in Asia • There are rich material • Human capital • Huge market in here

  26. Problems • Children Safety • Customer Service time • Possibility of damage in delivering • Delayed delivery

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