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The Main Line Chamber of Commerce Marketing on the web, A chamber university program Chamber University in partnership w

The Main Line Chamber of Commerce Marketing on the web, A chamber university program Chamber University in partnership with Eastern University Presented by Rick Simmons May 16, 2007 Advertising: The action of calling something to the attention of the public. Marketing:

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The Main Line Chamber of Commerce Marketing on the web, A chamber university program Chamber University in partnership w

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  1. The Main Line Chamber of Commerce Marketing on the web, A chamber university program Chamber University in partnership with Eastern University Presented by Rick Simmons May 16, 2007

  2. Advertising: The action of calling something to the attention of the public. Marketing: An aggregate of functions involved in moving goods from one producer to the consumer.

  3. Relevancy Uniqueness

  4. Google 2006 2005 Revenue $10.605B $6.1B Yahoo Revenue$6.42B $5.3B Internet advertising is expected to increase to 20% of total ad budgets in 2007. Might be something to this Internet thing! How big is Internet Marketing

  5. How are you found?

  6. Which Search Engines? The major search engines account for 95% of the of the web traffic. Google Yahoo MSN AOL AskJeeves

  7. Search Phrase Match Count Top 3 AdWords Next tier AdWords Organic Search

  8. Free and Paid Operating Together • Paid Search often provides better metrics • Use paid search reports to identify effective keywords (ROI), compare with server logs • Use paid search reports in combination with organic search results to predict “Density” (search volume/matched sites) • Google and Yahoo Keyword Advertising Networks drive traffic from many other sites (AOL, MSN, Comcast, ATT, and ISP’s)

  9. How do Search Engines Work? “Spiders” (automated software) link through websites on the internet and index the site looking for relevant information. The search engines use a “Secret” algorithm to decide the rank results.

  10. Search Engine Optimization (SEO) is the process of making your website content more search engine friendly in an effort to increase the search results ranking. My whole job is helping the search engines determine under what terms should this website come up

  11. Why to consider SEO? • 75% of active online population uses search engines. • 97% of Google searchers don’t click past 3 pages. • 75% of research for a school is done on the Internet. • Study done by Oneupweb found: • First is BEST • First Month site reached 2nd or 3rd page – traffic increased 500%. • Number of unique visitors tripled between page one and two. • Unique visitors tripled again in the second month. • Sales – 42% increased in first month on page one. • Almost double that in the second month. • It is critical to do whatever you can to maximize your search engine ranking even though it is not an exact science.

  12. Tools to use • http://inventory.overture.com/d/searchinventory/suggestion/ • https://adwords.google.com/select/KeywordToolExternal • http://www.google.com/webhp?complete=1&hl=en • http://www.webuildpages.com/tools/default.htm

  13. Relationship Management • How to capture information about visitors to your site • What to do with the information • Process – automated versus people • CRM - critical

  14. What is next? • Blogs • Use of social networking in marketing • Mobile ads • Video • Viral audio / video • YouTube • Second life • Changes to search engines

  15. Questions! Rick Simmons 267-626-9094 Rick@DinkumInteractive.com

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