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At Kantar Media audience

measurement services we provide for organisations such as BARB go far beyond simply measurement. Using our planning and analysis tools we ensure that TAM, TV measurement, radio measurement, and internet measurement all allow for more effective media planning.

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At Kantar Media audience

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  1. Is it very challenging to comprehend the sheer scale of the internet?

  2. It is no longer

  3. Understanding online audience defines it completely But why?

  4. An increasing number of people have started watching their favourite programs on platform such as Personal Computer

  5. ? So how to measure them effectively

  6. In a multi-platform world, the importance of VirtualMeter cannot be overlooked

  7. VirtualMeter uses Enhanced Audio Matching technology to monitor both live and time-shift listening and viewing

  8. In addition, it also identifies the source of video by cross-analysing against URL data

  9. The service captures every detail of the viewing data in a target audience measurement format

  10. Ideas shared by www.kantarmedia-audience.com

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