RE-TURN [×2] and RE-VISION Production of three place identities for Kfar / Kafr Saba

RE-TURN [×2] and RE-VISIONProduction of three place identities forKfar / KafrSaba Osnat Rosen-Kremer Iris Aravot Faculty of Architecture and Town Planning, I.I.T.

Production of three place identities for Kfar/Kafr Saba CONCLUSION / DISCUSSION

Agriculture village Web village Green city

Web village Green city Agriculture village

THE [RE] PRODUCTION Raising: Excluding ! ■ Collective memories■ Feeling of identification Narratives I IIIII

of THE [RE] PRODUCTION Uniqueness

THE [RE] PRODUCTION of Uniqueness I Roots in the place History Holy Scriptures Studies “… It is the villagefrom whichroseJudea the Maccabi, - “the lion”. it isthe village in whichYanneus fought the Antiochus army to victory. It is the one that Herodre-built and changed its name to Antipatris... and also mentioned in the Talmud and Tosephta (supplements)...”. (Pines 1892). Local Heroes Local Fame

II Roots in the place Archeology, Cartography Representations in: Kolodny, 1989. Two Millennia in KFAR-SABA A segment of inscription with Kfar-Saba from Synagogue in Rehov (5-7th century) William Wey’s map for the Holy Land (1462)

II Roots in the place Archeology 1 2

III Roots in the place Holy places

of THE [RE] PRODUCTION Uniqueness

THE [RE] PRODUCTION of Images Woven into a Whole III II I “No stories for this town have been composed yet”

[use] of Promotion THE [RE] PRODUCTION

[use] of Promotion THE [RE] PRODUCTION Convincing to re-imaging Re: Stimulating by [negative] images Re-presenting Generative images

Negative Images RE-TURN to Zion I 4 Total destructions Kfar-Saba Ruins, 1917

II Negative Images RE-VISION of A total RE-VISION is needed, otherwise: it will become a dense urban area with no“uniqueness” “The trees will die while still erect” (Kolodny at the city council, 1976) “Death” (1976)

III Negative Images Right of RE-TURN Ruins, occupation (2001)

Promotion [use] of THE [RE] PRODUCTION Re-presenting Generative images images become symbols

[use] of Promotion THE [RE] PRODUCTION Marketing for residents, tourists , visitors , investors

I Marketing for residents, tourists , visitors , investors “Better than America !” (Ben Gurion, 1907) The prices of land rise what impression made K when he came home, how did he describe Yisrael and us- the youth ?

II Tours under the slogan“know thy city”  Senseof belonging WARD 1998 public building KFAR SABA paths

IIIMarketing for tourists, visitors, investors Posted by Webmasteron MAY-7-2001 “Sign Kafr Saba's Guest Book”

[use] of Promotion THE [RE] PRODUCTION Commuting with members

I Constructing Community Communication RE-TURNto Zion Letters in the newspaper National News paper [Twice a week] Jerusalem, 1910 Announcing the Ottoman permits given to farmers for building 15 houses in Jewish Kfar Saba

II Little Bulletin Board for messages RE-VISION of Kfar-Saba and the local paper

III Community Board for messages Right of RE-TURN Be innovative & take an initiative in the “Message Board” that was built “to recreate our sense of community for each town”. (palestineremembered.com)

Outcome Reflections I II By the late 1930s- Kfar-Saba became a model village- a symbol for Hebrew work (Keren, 1950) Since the Revision: Kfar-Saba was turned from “NOWHERE” into an “INSPIRING PLACE” (Coren, 1997) Kafr-Saba is acknowledged by surfers as the place that on its ruins stands Hebrew Kfar-Saba. A lot of web siteslink to this one (for example: Sonja Zimmermann,29.12 2003 message board, palestineremembered) III to what extent has the place identity productionsbeen achieved

The “split” identities produced The differences : • time • objectives • intended audience • professional perspectives • communication technologies • socio-political context

The similarity of the cases All stimulate feelings of community, and instill the community to place. The way they do is similar: • All include re-presentation of a great and heroic past [brand name]. • All use heritage as a mirror in which the features of a lost identity may be discovered [biblical, former life..] • All remind repetitively the old-new desired images– [existent reminiscences, visuals, texts, symbols etc], thus: collective memories are awakened and reflected back and forth in an echo affect.

The similarity of the cases • All stress the advantages of the [present] place: its centrality, good location, natural and geographical qualities. • Only “a half hour walk from…” • marvelous smells • good soil • fresh air • cool winds . • “A crossroad” • “The capital of…” • High quality of life 16.5 (km) Southeast of Tulkarm

The similarity of the cases • All stress the advantages of the [present] place: its centrality, good location, natural and geographical qualities • All use the most contemporary innovative communication meansas a tool to edit and alter the perception of the image of the place: letters, news papers  books, stickers, videos, postcards  web sites, fliers… Palestineremembered.com

The similarity of the cases • All stress the advantages of the [present] place: its centrality, good location, natural and geographical qualities • All use the most innovative communication means of their times as a tool to edit and alter the perception of the image of the place: letters, news papers  books, stickers, videos, postcards  web sites, fliers… • All -delicately and accurately- compile pieces of images [land, detailed plan, story] into a whole re-newed imaginary identity. No stories for this town have been composed yet. If you have something to share, please click the below button to add your data

Alice up on the chimney-piece The other …” ‘How would you like to live in Looking-glass House, Kitty? ...Let’s pretend there’s a way of getting through into it, somehow? ... Let’s pretend the glass has got all soft like gauze, so that we can get through. Why, it’s turning into a sort of mist now. I declare! It’ll be easy enough to get through-’ ..” (Original Illustration by John Tenniel) (Lewis Carroll, 1861, in: Gardner , 1981: 181-184)

Narratives Mirrors

Are we trapped in a hall of mirrors? Time will tell if the threefold images of Kfar/Kafr-Saba can be reconciled ? (Original Illustration by John Tenniel)

(Mutual Flag by Hundertwasser)

I The first plan (Slor, 1903) A map of parcels- pieces of land

II Mosaic of plans (Kolodny,1980s)

RE-TURN [×2] and RE-VISION Production of three place identities for Kfar / Kafr Saba