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Presented by: Silvano Hong

Volkswagen, a German vehicles manufacturer founded in 1937, is one of the world's leading vehicle manufacturers. With a strong brand portfolio and focus on research and development, Volkswagen has robust production capabilities. However, challenges such as declining market share and competitors from Japan need to be addressed. Opportunities lie in the accelerating global demand for buses and hybrid electric vehicles, as well as growth potential in India and China. Despite threats from a weakening global automotive industry and environmental protection regulations, Volkswagen remains a prominent player in the market.

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Presented by: Silvano Hong

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Presentation Transcript

  1. Volkswagen Das Auto Presented by: Silvano Hong

  2. Volkswagen • A German vehicles manufacturer founded in 1937 • Was founded by NAZI trade union aimed to manufacture affordable Volkswagen(people’s car) for all German • One of the world leading vehicles manufacturer having 3 cars in the top 10 best selling

  3. Logo History

  4. Slogans • Wartime: “Fünf Mark die Woche mußt Du sparen, willst Du im eigenen Wagen fahren“ (you must save 5 Mark a week, if you want to drive in a car) • Current: “Das Auto”

  5. SWOT Analyse Strengths • Strong brand portfolio • Strong focus on research and development • Robust production capabilities

  6. SWOT Analyse Weaknesses • Improper marketing strategies • Less variety on design • Declining market share

  7. SWOT Analyse Opportunities • Accelerating global demand for buses • Increasing demand for hybrid electric vehicles • Growth potential in India and China

  8. SWOT Analyse Threats • Competitors from Japan • Weakening of global automotive industry • Environmental protection regulations

  9. END

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