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Aastra 400 and Aastra BluStar Ecosystem

Aastra 400 and Aastra BluStar Ecosystem. All-in-one Business Communications Solution for SME. Sales Presentation Updated as of Release 2.1 [ depl-1658 v2.10]. Aastra 400 and Aastra BluStar Ecosystem. 02 - Aastra BluStar Ecosystem.

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Aastra 400 and Aastra BluStar Ecosystem

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  1. Aastra 400 and Aastra BluStar Ecosystem All-in-one Business Communications Solution for SME Sales Presentation Updated as of Release 2.1 [depl-1658 v2.10]

  2. Aastra 400 andAastra BluStar Ecosystem 02 - Aastra BluStar Ecosystem

  3. From Voice to Multimedia - Focusing on Video & Mobility Multimedia Dimension Voice Dimension Today Yesterday IP PBX Aastra 400 Multimedia Communication Server Aastra 400 Sales Presentation

  4. What’s Multimedia about • Collaboration Aastra 400 Sales Presentation

  5. Why Video Communication? • People remember… 30% what they heard 20% what they saw 50% what they have heard and seen 70% what they have heard, seen and discussed Aastra 400 Sales Presentation

  6. Why Aastra BluStar? • Do you have customers with more than one location, remote workers or large company premises? • Is there a need for multi-site collaboration? • Is there an economic and ecological need to optimize travel costs, time and effort? • Isn’t a personal face-to-face conversation better than a phone call - especially for mobile workers and home offices? • Is there a requirement to cooperate with other companies very closely? Aastra 400 Sales Presentation

  7. Use Cases • The value of video communications beyond traditional video conference rooms • Bring video to all desks • Focus on collaboration work in small groups • Ad-hoc sessions • What makes Aastra offer different ? • Intuitive use: consistent User Interface for all devices • Complete portfolio of devices and clients PC / Mobile Peer-to-Peer Desktop Peer-to-Peer Boardroom Small meeting Multi-way Desktop Multi-way Aastra 400 Sales Presentation

  8. Unique Benefits of Aastra BluStar • It‘s all about natural multimedia communication in HD-Quality • Natural face-to-face communication, make every call a video call ! • Conferencing is important - more than 90% of video „conferences“ held today have 3 or less participants • Fast return on investment • Boost your managers performances • Added value for lots of professions • Strengthen internal synergies inside your company • Improve image of your company to convince investors and customers No limitation…no time to wait…very competitive pricing Aastra 400 Sales Presentation

  9. Key Aastra Assets in Video Market Aastra 400 Sales Presentation

  10. BluStar Ecosystem Overview • An innovative range of media devices and clients, including a Desk phone, a PC soft client and two iOS clients • Unified customer experience, facilitated adoption with a consistent user interface, regardless of the device used • Direct integration with Aastra 400 communication servers ensures optimum performance, feature rich and secure communications • Based on open standards Aastra 400 Sales Presentation

  11. BluStar Takes Business Communications to a New Level • BluStar for iPad/iPhone • On the fly peer-to-peer video communication - Enabling natural communicaton for mobile users • BluStar 8000i Desktop Media Phone • Executive voice and video device • Always ready • Embedded conferencing capabilities • Optimized hardware to guarantee excellent HD voice and video quality for enterprise • communication needs • BluStar for PC • Provides the user with collaborative features directly from the desktop – voice, video and Instant Messaging • Easy access from a single interface • In the office or remotely outside the corporate network • Integrated with groupware environment Consistent User Experience, Simplicity, Based on Open Standards, HD Quality, Easy to Use, Smart Deployment and Management Aastra 400 Sales Presentation

  12. The AastraBluStar 8000i Desktop Media Phone

  13. BluStar 8000i Desktop Media Phone • A new high-end device, always ready to use, with biometric authentication • 13” Touch-Screen, and intuitive user interface providing an enhanced way of communicating • HD Video and outstanding Audio for a rich communication experience • Unique design Aastra 400 Sales Presentation

  14. Aastra BluStar 8000iThe new Aastra Desktop Media Phone • HD Video Camera • With Wide FOV Four Microphones Steerable array • Large Touch Screen • 13” TFT capacitive 13” Intuitive Ergonomic User Interface • Three Speakers • Enhanced audio & stereo playback RearCable Access Home Key & Apps Key • Traditional Interface • Small footprint & familiar keys and handset • Biometric Reader • Easy sign-in & hot desking Aastra 400 Sales Presentation

  15. BluStar 8000i Video Features • Hardware accelerated HD Video • 1280x720 H.264, 30 frame/second • 128 kbps to 5 Mbps capable • HD Camera • 70 degree field of view (FOV) • 720p progressive scan camera • Privacy shutter • SIP call control and H.264 video • Supports Variable Bit Rate (VBR) technology to optimize picture quality and reduce bandwidth consumption Adjustable camera and screen tilt 70° Aastra 400 Sales Presentation

  16. BluStar 8000i Audio Features • 4-element smart microphone array that tracks the voice location to eliminate unwanted background noise • Automatic gain control • G.722 Wideband audio codec, G.711 • 3 high fidelity HD speakers (L/R & Center/Bass) for superior audio • Full-duplex Audio • Stereo acoustic echo canceller (AEC) • Individual and global volume controls to manage each participant’s audio settings Aastra 400 Sales Presentation

  17. BluStar 8000i Connectors • Dual port Gigabit Ethernet ports • RJ9 Headset connector • 3.5mm microphone jack, supports 18KHz wideband • 3.5mm stereo headphone jack, supports 18KHz wideband • 2 x USB 2.0 ports • DC power connector (external AC adapter) Aastra 400 Sales Presentation

  18. BluStar 8000i Features • Large 13 inch color LCD display • 1280x720 pixel HD image • Additional pixels for control buttons • Capacitive touch display supporting gesturing • Flick left/right and up/down, drag and drop, etc. • Easy and secure log-in & hot-desking • Personal configuration follows user across devices • User configuration stored in user config file • Biometric reader – secure access at your fingertips! • Up to 5 fingerprints per device • Each print associates specific configuration profile 13” Aastra 400 Sales Presentation

  19. Intuitive and User friendly Interface • Designed to make its intended use highly intuitive – from traditional phone interface to clear touch screen controls • Built in localization • English, French, German, Spanish, Italian, Chinese, Japanese • Icon based UI with clear, large colorful controls Aastra 400 Sales Presentation

  20. Intuitive and User friendly Interface • Advanced Contact management • LDAP, Active directory and CSV file download support • Powerful search capability: • Across all structures; favorites, contacts, globaladdress book, history • Across multiple fields, first name, last name, company name • Real time, converge as you type • Ad-hoc conferencing – No need to reserveports or book resources, simply add participantas required • One click Conferencing - Save conference liststo initiate conferences to pre-defined participant list Aastra 400 Sales Presentation

  21. Intuitive and User friendly Interface • Picture in picture “Self view” • Monitor self view during calls • Magic Mirror • See what they see. View transmit image prior and during call • Multiple screen layout modes • Enhanced conference modes to display video participants in multiple views • Landscape, portrait, presentation & moderator modes • Per participant volume, mute disconnect control Aastra 400 Sales Presentation

  22. BluStar 8000i Integrated Applications • Weather, Calculator, Stocks, World Clock • Customizable display area: • Portrait 310x450 • Landscape 630x220 • Double portrait 630x450 • Full App area 630x680 • App Menu “configurable” • By configuration parameters Aastra 400 Sales Presentation

  23. Build in VPN functionality • Use the BluStar 8000i outside of the company • Small Branch offices • Home offices • Collaboration with other companies • Flexible use VPN-tunnel Internet Aastra 400 Sales Presentation

  24. AastraBluStar for PC

  25. Your PC client for High-Quality Audio & HD Video • A single point of access unifying high-quality voice communication, with HD video communication, flexible search options and journaling • Collaborate more naturally and efficiently • Directly integrated with Aastra’s communication server • Intuitive and user friendly interface • Usable from anywhere • Integration with Microsoft Lync and IBM Sametime Aastra 400 Sales Presentation

  26. Intuitive and User Friendly Interface Aastra 400 Sales Presentation

  27. Choose your preferred communication method • Voice or Video • By unifying all communication needs into one single client, the user can choose their preferred communication method depending on the situation • High-Quality Voice • HD Video Aastra 400 Sales Presentation

  28. Benefits for IT & Administrators • Directly integrated with the Aastra 400 communication server • Reliable client - fully integrated in the company infrastructure • Easy to deploy and manage • Smooth migration & upgrading Aastra 400 Sales Presentation

  29. Open for Easy Integration • Smart integration with third party UC solutions • Use BluStar services via third party clients MS OCS client with plug-in MS Lync integration IBM Lotus Sametimewith plug-in Aastra 400 Sales Presentation

  30. BluStar for PC Key Features • Powerful audio processing - echo cancelation, automatic gain control • HD video communications - peer to peer, H.264 • Contact integration - AD, LDAP, personal Outlook contacts • Call_to links support from standard web pages • Session Border Controller (SBC) support - enabling remote access • Call control integration with Jabra and Plantronics headset • Microsoft Lync and IBM Sametime plugins • Supported codecs: G.711, G.722, G.729, iLBC, Speex Aastra 400 Sales Presentation

  31. The Aastra BluStarTM for iPad and iPhone

  32. BluStar for iPad and iPhone Apps • For mobile users on iOS devices • Internal mobility on premises and campus over Wi-Fi networks • External mobility over 3G and LTE networks • Directly integrated with Aastra’s communication server • Intuitive and user friendly interface • Usable from anywhere Aastra 400 Sales Presentation

  33. Registration Status Indicator Account User id Edit Favorites Options Menu Home Screen Favorite Keys Magic Mirror Dial Pad Home Screen Redial Search Call List Voice Mail Intuitive User Interface Aastra 400 Sales Presentation

  34. Communication • Your choice to start or receive a video call or use voice only • Make calls:  • Receive calls: Aastra 400 Sales Presentation

  35. Mobile Video calls • Video calling with Picture-in-Picture • Front & Rear Camera Support • Can be used as a remote camera Aastra 400 Sales Presentation

  36. BluStar for iPad/iPhone Key Features • Available on the App store • Intuitive user interface • Powerful audio processing • HD video communications – peer to peer, H.264, front/rear cameras • Contact integration – Active Directory, LDAP, Microsoft Exchange • Remote access without VPN (Session Border Controller support) • Supported codecs: G.711, G.722, G.729, iLBC Aastra 400 Sales Presentation

  37. Thankyou! Aastra Telecom Schweiz AG gunger@aastra.com Aastra 400 Sales Presentation

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