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How to build-up a dissemination plan for valorising your project results

Brussels, February 25 and 26, 2008. How to build-up a dissemination plan for valorising your project results María Luisa GARCIA MINGUEZ EACEA. SUMMARY. Contractual obligations 2. Implementation of a dissemination strategy 3. Practical recommendations.

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How to build-up a dissemination plan for valorising your project results

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  1. Brussels, February 25 and 26, 2008 How to build-up a dissemination plan for valorising your project results María Luisa GARCIA MINGUEZ EACEA

  2. SUMMARY • Contractual obligations 2. Implementation of a dissemination strategy 3. Practical recommendations

  3. To create and keep a website updated (Article I.10.1 of your Grant Agreement): "The website should be kept up-to-date with at least: a description of the action, the contact details of the coordinating organization, the list of the partner organisations (if they agree), mention of the Community’s financial support with relevant logo and access to the principal results, as and when they become available." Dissemination of your project results: Part of your contractual obligations

  4. During your project lifetime, you could also be required to provide the Executive Agency and /or the Commission with information requested in order to promote the Lifelong Learning Programme and disseminate the results. For example: answering questionnaires, collecting and entering data into databases, etc. In addition :

  5. For all kinds of products you produce: You have to use the LLP logo: http://eacea.ec.europa.eu/about/logos_en.htm Written mentionDon't forget to mention: "With the support of the [name of the programme] of the European Union" Publications Please use the following sentence: "This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein." Logo

  6. While implementing your dissemination plan, you should constantly adjust your strategy to respond to problems encountered and to new opportunities. All possible adjustments must be precisely described in your Intermediate and Final Reports. Reporting obligation

  7. The exploitation/dissemination plan you submitted in your original proposal. But, still very schematic (examples from application forms): “Dissemination activities will consist of presence at events, key meetings, articles, press releases, etc”; “the production of a handbook of best practices”; “online discussion forums”, etc. Your dissemination plan should be built-up in a very structured manner. It should be revised in the light of the subsequent developments of your project. Starting point

  8. What is the expected project results? (identification of outcomes/products) What kind of needs does the project respond to? (ex – ante needs analysis) Who are the final or potential users or beneficiaries of the project’s outcomes? (exploitation and sustainability of results) Preliminary questions for developing a good dissemination plan

  9. Types of dissemination and exploitation activities (what?) The most appropriate means (how to do it?) The most appropriate and efficient calendar (when?) The available resources – human and financial Your dissemination plan has to reflect on:

  10. Some examples Project website – including design, hosting and management Start-up leaflet explaining project aims in all partner languages A database of key project personnel/contacts Production and publication of regular printed and/or electronic newsletters Dissemination conferences, seminars, workshops and meetings to coincide with key project milestones Public relations activities, to include writing and distribution of press releases/packs, placing of articles in relevant trade journals, etc. Types of dissemination and exploitation activities

  11. The most appropriate means:How to do it? • Roles and responsabilities of coordinator and partners • Adopting a flexible approach • Identifying real and potential target groups • Scale of dissemination (regional, national and European )

  12. To draft a timetable: start/end dates, explain activities in detail, partners responsibilities for each tasks, external contractors (website designers, printers, etc) Beyond funding period Inform the Executive Agency if you plan to commercialise products The most appropriate and efficient calendar :When?

  13. Human and financial resources: budgetary planning

  14. Make it as much attractive as possible, easy to navigate Use it to informe practically on your results and deliverables Announce your important events Approach your target groups Keep it updated When you create your website:

  15. http://ec.europa.eu/dgs/education_culture/valorisation/index_en.htmlhttp://ec.europa.eu/dgs/education_culture/valorisation/index_en.html how to write a good D&E plan D&E mechanisms on-line guide links to useful databases glossary, bibliography and reference documents Further information

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