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Hungarian debute on the Turkish market Mr.Gergely Horváth 2013.11.29.

Hungarian debute on the Turkish market Mr.Gergely Horváth 2013.11.29. Hungarian National Tourist Office. National Tourism Marketing Organisation Goals, responsibilies Building a strong tourism brand Raising awareness Support introducing new tourism products

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Hungarian debute on the Turkish market Mr.Gergely Horváth 2013.11.29.

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  1. Hungarian debute on the Turkish market Mr.Gergely Horváth 2013.11.29.

  2. Hungarian National Tourist Office • National Tourism Marketing Organisation • Goals, responsibilies • Building a strong tourism brand • Raising awareness • Support introducing new tourism products • Facilitate regional co-operation • Marketing communication • Tourism market information (visitors/b2b)

  3. B2C markets

  4. B2B markets

  5. Emerging markets

  6. Tourism in Hungary

  7. Eredmények 2013

  8. On the Turkish market • 2012 debute at the EMITT Istanbul along professional Hungarian partners • 2012 professional co-partners: TÜRSAB&Turkish Airlines • 2012 Samanyolu Haber TV shooting in Hungary –Saim Orhan Ayna production • 2013 Hungarian National Tourist Office at the EMITT along professional Hungarian partners • 2013 Suleiman Media Trip in Szigetvár, Pécs and Budapest

  9. Suleiman Media Study September

  10. Hungary in Andante newspaper

  11. Arrivals and guest nights from Turkey at commercial accommodation units, 2007-2012 Arrivals: +140.8% (totalinternational: +20.6%) Guestnights: +91.5% (totalinternational: +12.0%) Source: HungarianCentralStatistical Office

  12. Our Plans 2013 December: professional media trip organized by HNTO, Turkish Airlines and Toureast tour (hungarian DMC) 2014 January attending EMITT 2014 March Hungarian Event in Ankara at the Hungarian Embassy 2014 April Tour Operator study tour in Budapest, Pécs and Szigetvár 2014 September Media trip 2014 December debute at Izmir Travel Show

  13. Thank you for your attention!

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