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HISTORY OF MODERN DRESS. A LOOK AT 20 TH CENTURY FASHIONS. Fashion Movement principles. KEEP THIS IN MIND… If economy is up (good)- hemline is up If economy is down (bad) - hemline is down Wars have given us a fashion trend
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HISTORY OF MODERN DRESS A LOOK AT 20TH CENTURY FASHIONS
Fashion Movement principles KEEP THIS IN MIND… • If economy is up (good)- hemline is up • If economy is down (bad) - hemline is down • Wars have given us a fashion trend Hemline- the lowest edge of a garment, usually referring to the lower edge of a skirt or dress
1900’s • Victorian style • Hourglass shape- created by corset
1900’s WOMEN • Long hemlines • Modest- covered • Ruffles • Hats • Umbrellas • Gloves
1900’s MEN • Hats • Canes • 3 piece suits • Dress shoes • First introduction of the Letterman sweater
1910’s WOMEN • Corset gone- natural silhouette • Big, wide fly away hats • Ladies getting into sports • Introduction of the hobble skirt
1910’S WORLD WAR I- 1914 • Trench warfare • Introduction of a new fashion…
1910’s The trench coat…then and now
1920’s The Age of Contradictions • Prohibition/Speak easy bars • Josephine Baker/can’t get work Introduction of jazz, feature films, nail polish, cheek rouge
1920’s WOMEN • With Jazz music introduction… Charleston dance • Flappers- tassels, drop waist, pearls, short hair cut
1920’s Sports still an interest among men and women Introduction of the v-neck tennis sweater • Trend created by Bill Tilden (tennis star) • Lacoste
1920’s Fur was big among men and women • Raccoon coats • Worn day or night
1920’s 1929- WALL STREET CRASH This had a huge impact on the 1930’s
1930’s With the Depression, people turned their focus on happier things to get their mind off of their troubles: • Focus on Hollywood- glamour • Make-up
1930’s MEN More Hollywood influence… • Clark Gable (It Happened One Night) • Showed bare skin • White t-shirt sales went down
1930’S WOMEN • Big shoulder pads • Narrow waist- accentuated by skinny belt • More conservative than 1920’s
1940’s Rationing of materials due to WWII • Fabrics used for uniforms, tents, parachutes • Women worked in factories • Women drew their nylons on • Shorter jackets, smaller pockets
1940’s Introduction of new trend caused by air warfare…
1940’s THE AVIATOR JACKET • Aviator movie starring Leonardo DiCaprio • Jacket will evolve into another style during next decade • What other trend became popular?
1940’s ZOOT SUITS • Big shoulders • Long jacket- mid thigh • High wasted pant- legs ballooned out • Bright colors • Noticeable patterns
1940’s DESIGNERS: Claire McCardell- American sportswear look Christian Dior (1947)- The New Look
1940’s Other important looks: • Tennis shoes worn outside of tennis court due to new dance craze- Jitterbug • Beatniks- underground, anti-conformist groups… black berets
1950’s Known as Baby Boom generation • Starting families • Women home with children • Social gatherings • Moves to suburbs
1950’s WOMEN • Return to glamour • Natural hourglass shape • Pedal pushers, pencil skirts, ballet slippers, coned shaped bust line • Fashion icon- Audrey Hepburn
1950’s Marilyn Monroe
1950’s TEENAGE FASHIONS • Jeans (Levi’s) • White t-shirt is back • Motorcycle jacket • “Greasers”- duck tail
1950’s TEENAGE FASHIONS • Poodle skirt, saddle shoes, pony tails • Introduction of first bikini
1950’s ELVIS PRESLEY • The first “dude” • Bad boy image • Clean cut college boy
1950’s INTRODUCTION OF BARBIE DOLL
1960’s POLITICAL/SOCIAL MOVEMENTS: • Black Panthers • Anti-war protests (Vietnam War) • Cold War
1960’s BRITISH INVASION • Beatles • Mary Quant- first designer of mini-skirt • The MOD look
1960’s TWIGGY • First supermodel • Different from full-figured women of earlier decades
1960’s SURFER LOOK • Beach Boys • Jan and Dean • Southern California look
1960’s LANDING ON THE MOON • Cold War- race to the moon • Designer Pierre Cardin • Futuristic fashions
1960’s HIPPIES • All different hemlines • Hair- Afro or long and straight • Fringe, suede, denim, quilt patchwork tops and dress • Peace signs, tie-dye
1960’s FASHION ICON • First lady Jackie O • Gloves, pill hats, pearls, big sunglasses • Elegant and chic
1970’s MUSIC HAD HUGE IMPACT ON FASHIONS • Glam • Soul and funk • Punk • Disco
1970’s GLAM • Gender bending • David Bowie, KISS
1970’s SOUL AND FUNK • Black is beautiful • Afros • Wild outfits
1970’s PUNK • The Ramones • British designer- Vivienne Westwood
1970’s DISCO • Polyester pantsuits • Bell bottoms • Platforms
1970’s DESIGNER YVES ST. LAURENT • Women going to workforce- women wearing pantsuits • Safari jacket • Designer for legendary house- Christian Dior
1970’s OTHER IMPORTANT LOOKS: • Exercise wear • Bohemian look • Ethnic prints
1980’s THE BIGGER THE BETTER
1980’s • Big hair • Big shoulder pads • Big accessories • Bold, bright colors
1980’s FIRST DESIGNER JEANS • Calvin Klein
1980’s ADROGYNOUS LOOKS • Guys look like girls • Girls look like guys
1980’s FASHION ICONS