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Thailand

Thailand. Brett Van Buskirk Jeffery Grabel Kunthida Jariyavithayakul Brandon McMullen Helen Ruby Theodore Smith. Introduction. Attitudes Collectivism Relationships. Attitude. Mai Pen Rai Sense of Time Smile Relationships. Attitude – Mai Pen Rai. Calm and Collected Voice

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Thailand

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  1. Thailand Brett Van Buskirk Jeffery Grabel Kunthida Jariyavithayakul Brandon McMullen Helen Ruby Theodore Smith

  2. Introduction • Attitudes • Collectivism • Relationships

  3. Attitude • Mai Pen Rai • Sense of Time • Smile • Relationships

  4. Attitude – Mai Pen Rai • Calm and Collected • Voice • Easy going people/ culture • Reciprocate pleasant attitude • Patience • Traffic jams • 30 minute wait = 1 hour wait.

  5. Attitude – Time Sense • Polychromic • Loosely organized • Easy going • Not closely controlled • Not strictly managed

  6. Attitude - Smiles • Smile often • Resolve miss-understandings • Sorry, happy, hello, good bye

  7. Attitude - Relationships Long term relations • Calm • Patience • Smile

  8. Collectivism • Individualistic vs Collectivistic • US vs. Thailand • Hofstede model • Buddhism (relate to collectivism)

  9. Collectivism • Individualistic (USA) • People taking care of themselves • Making decisions based on individual needs • "I" mentality • Collectivistic (Thailand) • Primary loyalty to group • Decision-making based on what is best for the group. • "We" mentality

  10. Collectivism – Thailand vs. U.S.

  11. Collectivism – Buddhism • Low individualistic = High Buddhism

  12. Geert Hofstede™ Cultural Dimensions * Description for each of Hofstede's Dimensions listed below Thailand is somewhat unique with its two highest Hofstede rankings being equal at 64 - Power Distance (PDI) and Uncertainty Avoidance (UAI). The high Power Distance (PDI) is indicative of a high level of inequality of power and wealth within the society. This condition is not necessarily forced upon the population, but rather accepted by the society as a part of their cultural heritage. The ranking of 64 is slightly lower than the Asian average of 71 (see Asian Average Graph below). The equally high Hofstede Dimension ranking of Uncertainty Avoidance (UAI) indicates the society’s low level of tolerance for uncertainty. In an effort to minimize or reduce this level of uncertainty, strict rules, laws, policies, and regulations are adopted and implemented. The ultimate goal of this population is to control everything in order to eliminate or avoid the unexpected. As a result of this high Uncertainty Avoidance characteristic, the society does not readily accept change and is very risk adverse. The Thailand rank of 64 is slightly higher than the Asian average of 58. Thailand's lowest Dimension is Individualism (IDV) at 20. A low score, as Thailand has, indicates the society is Collectivist as compared to Individualist. This is manifest in a close long-term commitment to the member 'group', is that a family, extended family, or extended relationships. Loyalty in a collectivist culture is paramount, and over-rides most other societal rules and regulations. The society fosters strong relationships where everyone takes responsibility for fellow members of their group. Thailand has the lowest Masculinity ranking among the Asian countries listed at 34, compared to the Asian average of 53 and the World average of 50. This lower level is indicative of a society with less assertiveness and competitiveness, as compared to one where these values are considered more important and significant. This situation also reinforces more traditional male and female roles within the population. Thailand's is predominantly Buddhist, with 95% of the population practicing the religion of Buddhism. The precepts of Buddhism include leading a moral life, being mindful and aware of thoughts and actions, and developing wisdom and understanding. Collectivism •  Buddhism - leading a moral life, being mindful and aware of thoughts and actions, and developing wisdom and understanding.

  13. Collectivism • Individualistic (USA) • "I" mentality • Collectivistic (Thailand) • "We" mentality • Buddhism is found more in Collectivistic countries

  14. Relationships – First Impressions • Critical importance • Business cards • Gifts

  15. Relationships - Building • Oriented towards long term relationships • Emphasis on repeat business • Building personal as well as business relationships = Effective business negotiations

  16. Relationships - Manners • Be patient • Be polite • Speak clearly, slowly and well-toned • Do not over gesture • Follow protocols • Importance of dinning etiquette

  17. Relationships - Respect • Social hierarchy • To older persons • To higher positions • Food

  18. Conclusion • Attitude • Influence and importance • Collectivism • Importance among culture and religion • Relationships • Built with manners & respect

  19. Easy Thai Words to Learn Hello Man : Sa-Was-Dee-Khub Woman : Sa-Was-Dee-Ka Thank you Man : Kob-Kun-Khub Woman : Kob-Kun-Ka *Khub andKamake words more polite.

  20. Thank you Kob-Kun-Ka Team Thailand

  21. Bibliography • Hofstede, Geert. “Thailand Geert Hofstede Cultural Dimensions Explained.” Geert Hofstede Cultural Dimensions. ITIM International. 2003. <http://www.geert- hofstede.com/hofstede_thailand.shtml> • The title page picture is from InternationalLiving.com (http://www.il-ireland.com/il/promos/Thailand/0206.htm). • Ronald McDonald Wai: www.sgtowns.com/journal/bangkok/

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