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Join us for an insightful overview of how clinical outreach services librarians in Southeastern Ontario are improving library engagement through innovative promotional activities and training strategies. This session features Gillian Griffith, Amanda Ross-White, and Anne Smithers from the Bracken Health Sciences Library, who will discuss the importance of fun in library promotions, effective training techniques, and valuable partnerships with healthcare professionals. Learn how to seize every opportunity to boost library usage and enhance client relationships in a dynamic healthcare environment.
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Virtual Libraries in Southeastern Ontario: Behind the Scenes Gillian Griffith, Clinical Outreach Services Librarian Amanda Ross-White, Clinical Outreach Services Librarian Anne Smithers, Head of Technical & Document Services Bracken Health Sciences Library
A Brief Background… You are here Bancroft Merrickville Brockville Belleville Kingston Trenton Cobourg Picton
Promotional Activities Fun librarian The web sites Orientation activities Staff meetings Promoting ourselves and our skillsets Participation in local activities Utilizing vendor materials Branded materials
Training Planning and design • Group Training • Pros: • Works well with blitz marketing • Ideal for departmental inservices • Cons: • Subject to session fatigue • Huge variation in skill sets • Finding facilities • One-on-One • Pros: • Ensures participants are motivated and unafraid to ask questions • Scheduled to meet the clinician’s needs • Develops relationships • Cons: • Time consuming
Reference Information needs may vary dramatically The critical value of the reference interview Looking for the value-added service Office hours and pager Toll free number
Literature Search Statistics 2007 usage projected
Document Services Articles Supplied 2003-2007 2007 article supply projected
Vendor Negotiations Education component Varied sizes & types of facilities Presence of academic health care professionals Duplication of resources
Third Party Solutions Why involve other service providers? Examples A-Z list of electronic journals Remote authentication E-books database (in-house)
User Feedback Seize every opportunity Incentives Value of user committees The “kiss-up” factor (the 20-80 rule) I want, I want, I want…but I don’t use it
Year-End Review • Behind the scenes at Bracken, the components of each partnership are reviewed: • Administration • Resources • Education • Document services
Future directions Distance Training Impact of off-site access Provincial and national initiatives The future is unpredictable
Gillian Griffith: gillian.griffith@queensu.ca Amanda Ross-White: amanda.ross-white@queensu.ca Anne Smithers: smithers@queensu.ca Thank you! Any questions?