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The Diverse Landscape of Gaming Industry

Explore the $13.5 billion gaming market of 2006, with segments like PC, casual, online/MMO, and console hardware and games. From hardcore to casual gamers, see the trends, audiences, genres, examples, and distribution channels. Dive into the characteristics of MMO, console, downloadable, web, and casual games.

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The Diverse Landscape of Gaming Industry

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  1. Market Overview

  2. Bigger than Movies! • $13.5 Billion in 2006 • Traditional PC Market • ~$1 Billion • Casual • ~$1 Billion • Online / MMO • ~$4.5 Billion • Console Hardware • $4.6 Billion • Console Games • $4.8 Billion • No the numbers don’t add up! Size of Industry

  3. Hardcore • Small but dedicated trend-setters • Core • ‘Majority’ of console • Casual • Everyone else • Who cares!? Audiences

  4. PC Gaming is down • Casual Games are up • Steady growth Trends

  5. MMO • Community • Console • Mobile Trends

  6. Retail PC • Retail Console • Downloadable Console • Web / Downloadable • Mobile Game Distribution

  7. MMO • Sports • RPG • Casual • Kids • Educational Game Genres

  8. Teenage male • Mom & Dad • Grandma & Grandpa • Frat Boy • Everyone in between Consumer

  9. Massively Multiplayer Online • Lots and lots of people playing in the same world • What’s the largest MMO? • Hint: it’s not World of Warcraft MMO

  10. World of Warcraft • Everquest • Runescape • Club Penguin • Toontown • SecondLife MMO examples

  11. Expensive • Release is just the beginning • Recurring usage & payment MMO Characteristics

  12. Purchase at FutureShop/Best Buy • Lots of different styles • Very high production quality Console

  13. Madden • Wii Sports • Grand Theft Auto Console examples

  14. Expensive • Console maker is a gatekeeper • Largest audience Console Characteristics

  15. Xbox Live Arcade • PlayStation Download • Nintendo Virtual Console Downloadable Console

  16. Flow • Geometry Wars • Uno Downloadable Console examples

  17. Small’ish budget • Console Distribution • Best way for indies to reach consoles • Big players, getting very involved Downloadable Console Characteristics

  18. Play on website • Flash / Shockwave / Virtools • All ranges of production quality Web

  19. Candystand.com • Miniclip.com • Line Rider • Kongregate.com Web examples

  20. Can be very low budget • Lots of distribution • Monetization is the challenge Web Characteristics

  21. Download 1-hour trial • Easy accessible gameplay • $20 sale • Lots of competition Casual

  22. Bejeweled • Diner Dash • Mystery Case Files Casual examples

  23. Still cheap’ish • Increasing production quality • Lots of channels available Casual Characteristics

  24. Market ?’s

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