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Explore the $13.5 billion gaming market of 2006, with segments like PC, casual, online/MMO, and console hardware and games. From hardcore to casual gamers, see the trends, audiences, genres, examples, and distribution channels. Dive into the characteristics of MMO, console, downloadable, web, and casual games.
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Bigger than Movies! • $13.5 Billion in 2006 • Traditional PC Market • ~$1 Billion • Casual • ~$1 Billion • Online / MMO • ~$4.5 Billion • Console Hardware • $4.6 Billion • Console Games • $4.8 Billion • No the numbers don’t add up! Size of Industry
Hardcore • Small but dedicated trend-setters • Core • ‘Majority’ of console • Casual • Everyone else • Who cares!? Audiences
PC Gaming is down • Casual Games are up • Steady growth Trends
MMO • Community • Console • Mobile Trends
Retail PC • Retail Console • Downloadable Console • Web / Downloadable • Mobile Game Distribution
MMO • Sports • RPG • Casual • Kids • Educational Game Genres
Teenage male • Mom & Dad • Grandma & Grandpa • Frat Boy • Everyone in between Consumer
Massively Multiplayer Online • Lots and lots of people playing in the same world • What’s the largest MMO? • Hint: it’s not World of Warcraft MMO
World of Warcraft • Everquest • Runescape • Club Penguin • Toontown • SecondLife MMO examples
Expensive • Release is just the beginning • Recurring usage & payment MMO Characteristics
Purchase at FutureShop/Best Buy • Lots of different styles • Very high production quality Console
Madden • Wii Sports • Grand Theft Auto Console examples
Expensive • Console maker is a gatekeeper • Largest audience Console Characteristics
Xbox Live Arcade • PlayStation Download • Nintendo Virtual Console Downloadable Console
Flow • Geometry Wars • Uno Downloadable Console examples
Small’ish budget • Console Distribution • Best way for indies to reach consoles • Big players, getting very involved Downloadable Console Characteristics
Play on website • Flash / Shockwave / Virtools • All ranges of production quality Web
Candystand.com • Miniclip.com • Line Rider • Kongregate.com Web examples
Can be very low budget • Lots of distribution • Monetization is the challenge Web Characteristics
Download 1-hour trial • Easy accessible gameplay • $20 sale • Lots of competition Casual
Bejeweled • Diner Dash • Mystery Case Files Casual examples
Still cheap’ish • Increasing production quality • Lots of channels available Casual Characteristics