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“Drug Abuse and AIDS Prevention” Campaign (1990)

“Drug Abuse and AIDS Prevention” Campaign (1990). By: JW McGovern September 25, 2014. http :// www.youtube.com /watch?v= UT1dUiDfZaE. Basics of the Campaign. Launched by the National Institute on Drug Abuse (NIDA), a division of the Department of Health and Human Services (HHS) , in 1990.

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“Drug Abuse and AIDS Prevention” Campaign (1990)

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  1. “Drug Abuse and AIDS Prevention” Campaign (1990) By: JW McGovern September 25, 2014

  2. http://www.youtube.com/watch?v=UT1dUiDfZaE

  3. Basics of the Campaign • Launched by the National Institute on Drug Abuse (NIDA), a division of the Department of Health and Human Services (HHS), in 1990. • Two main slogans: “AIDS, another way that drugs can kill you” and “Get High. Get Stupid. Get AIDS” • Narrated by Spike Lee and directed by Martin Scorsese. • Designed to resemble “slasher” horror films. • The series of four television PSAs were also released in movie theaters as a trailer. • Campaign garnered $64 million worth of donated media.

  4. Talking Points • Joint campaign – drug prevention and AIDS prevention • Era when celebrities are getting involved • Designed to target teens • Koop’s sex education • Fear still surrounded the word “AIDS” • Nobody is safe idea • “Untouchables” • Similar to the weight that the word “cancer” has today • Designed to get emotional response • Black girl – still bias as “disease of the other” • Critiques? • Makes nurse seem scary – might make people scared to get tested • No real info on how drugs spread disease • Too ridiculous?

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