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Generation Z

Generation Z. By Tim Martinson. Who Is Generation Z?. Born: 1995-2010 US: 65 million First World Nations 275 million Global Z – More Than 1.6 billion and growing Who Is Generation Z. Who Is Generation Z?. Generation Z goes by many nicknames. Here are just a few: The Silent Generation

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Generation Z

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  1. Generation Z By Tim Martinson

  2. Who Is Generation Z? • Born: 1995-2010 • US: 65 million • First World Nations 275 million • Global Z – More Than 1.6 billion and growing Who Is Generation Z

  3. Who Is Generation Z? • Generation Z goes by many nicknames. Here are just a few: • The Silent Generation • The Internet generation • The iGeneration • Generation Now • The Google Generation • Gen Z may seem like they are over-stimulated and impatient. Consider for a second the challenges they recognize in their future. • For their entire lives, they've heard about: • The dangers of global warming • They have been subjected to terror alerts of varying colors • Watched their parents weather the recent economic crisis

  4. Are Kids Different Today? • They are more competent with technology • They have shifted decisively to digital forms of communication: texting rather than talking • They multitask in all areas of their lives

  5. The Age of AADD • 71% report simultaneous use of mobile with either internet or tv • 69% report having 3+ windows active in one online session • Expectations that life follows video games • Re-classification of Cheating • Neuroplasticity theory • Unprecedented abilities to collect and process information Generation Z Brain

  6. Information Behavior • The information literacy of young people, has not improved with the widening access to technology: in fact, their apparent facility with computers disguises some worrying problems • Internet research shows that the speed of young people’s web searching means that little time is spent in evaluating information, either for relevance, accuracy or authority • Young people have a poor understanding of their information needs and thus find it difficult to develope effective search strategies The 21st Century Learner

  7. The New Curators • Entertainment: On Demand • Social: Because my friend said so • Three key behaviors • Share • Express • Consume • 93% have created / shared content online (video, photo, or post) • 86% have shared one video this month • 65% have shared one video this week • 73% report “discovering through my friend” as most important way to find new products Generation Z Online Lives

  8. Marketing to Generation Z • Gen X and Y, among others, are influenced by Gen Z’s curation • You must be innovative with your brand • Make brand open and easy to validate so that it has the ability to be digitally curated by Gen Z

  9. Questions?

  10. Refrences Elliot, Stuart (2011-01-30). "MTV Strives to Keep Up With Young Viewers". New York Times. Retrieved 2011-10-23. "Generation X (and Y) Are History; What's Next?". CBS News. 2010-09-10. Retrieved 2011-09-22. ^ Zimmerman, Eilene (2011-9-24). "Working Relationships Across Generations". New York Times. Retrieved 2011-11-22. "Generation X (and Y) Are History; What's Next?". CBS News. 2010-09-10. Retrieved 2011-09-22. "Gen Z in the workplace". Sydney Morning Herald. 2009-8-05. Retrieved 2011-11-22. http://www.wired.com/science/discoveries/news/2007/08/dayintech_0807^ Wallis, Claudia (March 2006). "genM: The Multitasking Generation". Time Magazine. Retrieved 2011-05-15. Holguin, Jaime (May 2005). "Generation M: Natural Multitaskers". CBS News. Retrieved 2011-05-15. Howe, Neil; Strauss, William (2008). Millennials & K-12 Schools. LifeCourse Associates. pp. 109–111. ISBN0971260656. ^The generation Z connection: teaching information literacy to the newest net generation. Teacher Librarian (February, 2006)^ Riedling, Ann Marlow (2007). An educator's guide to information literacy: what every high school senior needs to know. Libraries Unlimited. ISBN1591584469. Schmidt, Lucinda; Hawkins, Peter (July 15, 2008). "Children of the tech revolution". Sydney Morning Herald., http://www.omigoddess.com.au/family/inside-generation-z/ Inside Generation Z January 2010 "Marketing Generation Z". 2011-04-08. "Ask an Expert: Avoid hard sell when marketing to younger generations". ABC News. June 2008. Retrieved 13 September 2011.

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