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SESSION 11 ENHANCING MANAGEMENT DECISION-MAKING FOR THE DIGITAL FIRM

SESSION 11 ENHANCING MANAGEMENT DECISION-MAKING FOR THE DIGITAL FIRM. DECISION-SUPPORT SYSTEMS (DSS). Computer system at the management level of an organization Combines data, analytical tools, and models Supports semi-structured and unstructured decision-making.

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SESSION 11 ENHANCING MANAGEMENT DECISION-MAKING FOR THE DIGITAL FIRM

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  1. SESSION 11 ENHANCING MANAGEMENT DECISION-MAKING FOR THE DIGITAL FIRM

  2. DECISION-SUPPORT SYSTEMS (DSS) • Computer system at the management level of an organization • Combines data, analytical tools, and models • Supports semi-structured and unstructured decision-making

  3. DECISION-SUPPORT SYSTEMS (DSS) MIS and DSS • MIS • Provides reports based on routine flow of data • Assists in general control of the organization • Address structured problems

  4. DECISION-SUPPORT SYSTEMS (DSS) MIS and DSS • DSS • Provides new sets of capabilities for nonroutine decisions and user control • Emphasizes change, flexibility, rapid response, models, assumptions, ad hoc queries, and display graphics • Support semistructured and unstructured problem analysis

  5. DECISION-SUPPORT SYSTEMS (DSS) Types of Decision-Support Systems • Model-driven DSS • Primarily stand-alone • Uses model to perform “what-if” and other kinds of analysis

  6. DECISION-SUPPORT SYSTEMS (DSS) Types of Decision-Support Systems • Data-driven DSS • Allows users to extract and analyze useful information from previous databases • Datamining • Finds hidden patterns and relationships in large databases to infer rules

  7. DECISION-SUPPORT SYSTEMS (DSS) Types of information yielded from datamining • Associations • Sequences • Classification • Clustering • Forecasting

  8. Figure 12-1 DECISION-SUPPORT SYSTEMS (DSS) Overview of a Decision-Support System (DSS)

  9. DECISION-SUPPORT SYSTEMS (DSS) Components of Decision-Support Systems • DSS database • Collection of current or historical data • DSS software system • Collection of software tools/mathematical and analytical models

  10. DECISION-SUPPORT SYSTEMS (DSS) Components of Decision-Support Systems • Model • Abstract representation illustrating components or relationships • Sensitivity analysis • Asks “what-if” questions repeatedly to determine the impact of change

  11. Figure 12-2 DECISION-SUPPORT SYSTEMS (DSS) Sensitivity Analysis

  12. DECISION-SUPPORT SYSTEMS (DSS) DSS for Supply Chain Management • Comprehensive examination of supply management chain • Searches for most efficient and cost-effective combination • Reduces overall costs • Increases speed and accuracy of filling customer orders

  13. DECISION-SUPPORT SYSTEMS (DSS) DSS for Customer Relationship Management • Uses data mining to guide decisions • Consolidates customer information into massive data warehouses • Uses various analytical tools to slice information into small segments

  14. Figure 12-3 DECISION-SUPPORT SYSTEMS (DSS) DSS for Customer Analysis and Segmentation

  15. GROUP DECISION-SUPPORT SYSTEMS (GDSS) What Is a GDSS? • Interactive computer-based system • Facilitates solution to unstructured problems by a set of decision makers working together as a group

  16. GROUP DECISION-SUPPORT SYSTEMS (GDSS) How GDSS can Enhance Group Decision-Making • Improved preplanning • Increased participation • Open, collaborative meeting atmosphere • Criticism-free idea generation • Evaluation objectivity

  17. GROUP DECISION-SUPPORT SYSTEMS (GDSS) How GDSS can Enhance Group Decision-Making • Idea organization and evaluation • Setting priorities and making decisions • Documentation of meetings • Access to external information • Preservation of “organizational memory”

  18. EXECUTIVE SUPPORT IN THE ENTERPRISE • Executive Support Systems (ESS): • Information system at strategic level of an organization • Addresses unstructured decision-making through advanced graphics and communications

  19. EXECUTIVE SUPPORT IN THE ENTERPRISE The Role of Executive Support Systems in the Organization • Brings together data from the entire organization • Allows managers to select, access, and tailor data using analytical tools and online-data displays

  20. EXECUTIVE SUPPORT IN THE ENTERPRISE Benefits of Executive Support Systems • Provides data and tools without addressing specific problems • Provides greater clarity and insight into data • Capabilities for highlighting trends and drilling down speed up decision-making • Improves performance monitoring of the firm • Increases management’s span of control and better monitoring of activities

  21. EXECUTIVE SUPPORT IN THE ENTERPRISE Executive Support Systems and the Digital Firm • ESS for business intelligence: • Identifies changing market conditions, formulate responses, track implementation efforts abd learn from feedback • Ex: BP Sony NV, the Netherlands banch

  22. EXECUTIVE SUPPORT IN THE ENTERPRISE Executive Support Systems and the Digital Firm • Monitoring corporate performance: • balanced scorecard systems • Model for analyzing firm performance • Supplements traditional financial measures with measurements from additional business perspectives • Ex: ING Bank

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