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S trengths W eaknesses O pportunities T hreats Analysis

S trengths W eaknesses O pportunities T hreats Analysis. SWOT Analysis. S TRENGTHS W EAKNESSES O PPORTUNITIES T HREATS.

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S trengths W eaknesses O pportunities T hreats Analysis

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  1. Strengths Weaknesses Opportunities Threats Analysis

  2. SWOT Analysis • STRENGTHS • WEAKNESSES • OPPORTUNITIES • THREATS • The purpose of SWOT analysis is to conduct a general and quick examination of a businesses current position so that it can identify preferred and likely directions in future

  3. SWOT Analysis – Strengths STRENGTHS – These are things that the business and its staff do which are internal to the company: • your specialist marketing expertise. • a new, innovative product or service • location of your business • quality processes and procedures • any other aspect of your business that adds value to your product or service.

  4. SWOT Analysis – Weaknesses WEAKNESSES – These are things that the business and its staff do BADLY, that is ineffective at or has a poor reputation for. Internal weaknesses include: • lack of marketing expertise • undifferentiated products or services (i.e. in relation to your competitors) • location of your business • poor quality goods or services • damaged reputation

  5. SWOT Analysis – Opportunities OPPORTUNITIES – These are the directions that the business could profitably take in future because of its strengths. Opportunities are external and could include: • a developing market such as the Internet. • mergers, joint ventures or strategic alliances • moving into new market segments that offer improved profits • a new international market • a market vacated by an ineffective competitor

  6. SWOT Analysis – Threats THREATS – Again an external factor threats include : • a new competitor in your home market • price wars with competitors • a competitor has a new, innovative product or service • competitors have superior access to channels of distribution • taxation is introduced on your product or service

  7. SWOT Analysis – SWOT Analysis Pro forma When completing SWOT Analysis the following pro forma is used:

  8. SWOT Analysis – Exercise Highly Brill Leisure Centre Perform SWOT analysis on Highly Brill Leisure Centre. Use the SWOT Analysis pro forma Student Activity Answers

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