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Competing in a Global Environment Simon Morton Director of Major Events & International Relations

Competing in a Global Environment Simon Morton Director of Major Events & International Relations. Medal-Winning Nations. 2013 World Champs – Host Nations. Nationality of IF Presidents. Impact of Competition o n the Events Market. I ncreasing cost to host events Higher rights fees

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Competing in a Global Environment Simon Morton Director of Major Events & International Relations

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  1. Competing in a Global EnvironmentSimon MortonDirector of Major Events & International Relations

  2. Medal-Winning Nations

  3. 2013 World Champs – Host Nations

  4. Nationality of IF Presidents

  5. Impact of Competition on the Events Market • Increasing cost to host events • Higher rights fees • Less favourable delivery specifications and commercial terms • Increasing supply of events • Significantly more product launched into the market • Risks to the industry • An immature market • Emotive decision-making • Unclear cost/benefits -no established pricing structure • Opportunities for strategic investors

  6. Where does the UK stand? Acquired some valuable assets in the last few years…

  7. GB Medals Since Los Angeles 1984

  8. Where does the UK stand? Sportcal

  9. 70 Major Events Targeted 50% World or European Camps 2.5m Spectators £280m Economic Impact 35% Rio Qualification Flagship event for legacy venues 14 Government support programmes

  10. Top Tier International Events in the UK • 2013 World Triathlon Championships • 2013 Rugby League World Cup • 2013 World Squash Championships • 2013 European Team Athletics Championships • 2013 Rowing World Cup • 2015 World Gymnastics Championships • 2015 World Canoe Slalom Championships • 2015 European Hockey Championships • 2015 European Eventing Championships • 2015 IPC World Swimming Championships • 2017 IPC World Athletics Championships • 2017 IAAF World Athletics Championships • 2013 ICC Champions Trophy • 2014 Commonwealth Games • 2014 Ryder Cup • 2015 Rugby World Cup • 2019 Cricket World Cup

  11. Issues for UK and Europe • Europe in decline? • European nations hosting fewer events • Growth East Europe vs decline West Europe? • Fundamental inequalities that favour European nations • Operating environment • Ease of doing business in Europe? • Complex mix of stakeholders

  12. Issues for UK and Europe “I will say something which is crazy, but less democracy is sometimes better for organising a World Cup. “When you have a very strong head of state who can decide, as maybe Putin can do in 2018… that is easier for us organisers than a country such as Germany, where you have to negotiate at different levels.” Jerome Valcke, FIFA Secretary General

  13. Issues for UK and Europe • Europe in decline? • European nations hosting fewer events • Growth East Europe vs decline West Europe • Fundamental inequalities that favour European nations • Operating environment • Ease of doing business in Europe? • Complex mix of stakeholders • Opportunity for greater European collaboration? • Traditional dominance of Europe coming to end? • Other countries well-resourced and well-organised • European opponents need to become allies

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