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Lecture on Implementing Interactive and Multichannel Marketing AssignmentPoint

Lecture on Implementing Interactive and Multichannel Marketing www.AssignmentPoint.com. 10-year trend in Internet/Web users and online retail sales revenue in the United States. CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN THE NEW MARKETSPACE.

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Lecture on Implementing Interactive and Multichannel Marketing AssignmentPoint

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  1. Lecture on Implementing Interactive and Multichannel Marketing www.AssignmentPoint.com

  2. 10-year trend in Internet/Web users and online retail sales revenue in the United States

  3. CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN THE NEW MARKETSPACE • Customer Value Creation in Market-space • Interactivity, Individuality, and Customer Relationships in Marketspace • Choiceboard • Collaborative filtering • Personalization • Permission marketing

  4. CREATING CUSTOMER VALUE, RELATIONSHIPS, AND EXPERIENCES IN THE NEW MARKETSPACE • Creating an Online Customer Experience

  5. Website design elements that drive customer experience

  6. ONLINE CONSUMER BEHAVIOR AND MARKETING PRACTICE IN MARKETSPACE • The Online Consumer • Profiling the Online Consumer

  7. Internet web access at home among U.S. households

  8. Online consumer sales by product/service category: 2001 and 2005

  9. Why consumers shop and buy online

  10. ONLINE CONSUMER BEHAVIOR AND MARKETING PRACTICE IN MARKETSPACE • Why Consumers Shop and Buy Online • Convenience • Bots • Eight-second rule • Choice • Customization • Customerization

  11. ONLINE CONSUMER BEHAVIOR AND MARKETING PRACTICE IN MARKETSPACE • Why Consumers Shop and Buy Online • Communication • Web communities • Spam • Viral marketing

  12. ONLINE CONSUMER BEHAVIOR AND MARKETING PRACTICE IN MARKETSPACE • Why Consumers Shop and Buy Online • Cost • Dynamic pricing • Control • Portals • Cookies

  13. MULTICHANNEL MARKETING TO THE ONLINE CONSUMER • Integrating and Leveraging Multiple Channels with Multichannel Marketing • Implementing Multichannel Marketing • Multichannel Marketing with Transactional Websites • Multichannel Marketing with Promotional Websites

  14. JC Penney Customers The multichannel marketing mutiplier

  15. Implementing multichannel marketing with promotional websites

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