'Interactive marketing' diaporamas de présentation

Interactive marketing - PowerPoint PPT Presentation


Chapter 4: Marketing on the Web

Chapter 4: Marketing on the Web

Chapter 4: Marketing on the Web Objectives In this chapter, you will learn about: When to use product-based and customer-based marketing strategies Communicating with different market segments Customer relationship intensity and the customer relationship life cycle

By Patman
(330 views)

Product, Services, and Branding Strategies

Product, Services, and Branding Strategies

Product, Services, and Branding Strategies. Chapter 9. Objectives. Be able to define product and know the major classifications of products and services. Understand the decisions companies make regarding their individual products and services, product lines, and product mixes. Objectives.

By buzz
(511 views)

Product, Services, and Branding Strategies

Product, Services, and Branding Strategies

Product, Services, and Branding Strategies. Chapter 8. The best way to hold customers is to constantly figure out how to give them more for less. Don’t just develop a product turn it into a brand and customers will favor no matter it is more for less or more for more. Objectives.

By oni
(151 views)

A CASE STUDY

A CASE STUDY

A CASE STUDY. MARK PENDOLINO. INTERACTIVE MEDIA MARKETING. A Look at the new Commercial Movement. Interactive Media Marketing. A CASE STUDY. MARK PENDOLINO. AGENDA. Introduction / Background Definitions Online Advertising Resurgence Burger King’s New Creative

By orpah
(157 views)

Intro Letters and Resumes

Intro Letters and Resumes

Intro Letters and Resumes. Grades on both - two grades. Resumes also have a comment as to yes, maybe or no. Introduction Letters. 1. Lacked business letter format. Block address : and not a , Some paragraphs Very truly yours, 2. Lacked content. Didn’t really introduce yourself.

By Antony
(124 views)

Marketing Metrics & Audits

Marketing Metrics & Audits

Marketing Metrics & Audits. Hifni Alifahmi Email: alifahmi21@yahoo.com & fahmi@spiritmarcom.com. The Marketing Control Process. Performance Measurement. Performance Diagnosis. Corrective Action. Goal Setting. What do we want to achieve?. What is happening?. Why is it happening?.

By fedora
(195 views)

Global Marketing Management Global Product Decisions B2B

Global Marketing Management Global Product Decisions B2B

Global Marketing Management Global Product Decisions B2B. MKTG 3215-001 Spring 2013 Mrs. Tamara L. Cohen. Class # 18. Global Product Decisions B2B. Reading for this class: Course Pack #8. B2B is ‘big time’.

By aspen
(215 views)

Journal of Research in Interactive Marketing

Journal of Research in Interactive Marketing

Journal of Research in Interactive Marketing. Debra Zahay Editor-in-Chief. What is Interactive Marketing?.

By mika
(136 views)

Innovative Digital Marketing

Innovative Digital Marketing

Innovative Digital Marketing. David Byrd Chief Marketing Officer. Google Driverless Car. Google Driverless Car. Google Driverless Car. SixthSense.

By mayten
(214 views)

Marketing Metrics & Audits

Marketing Metrics & Audits

Marketing Metrics & Audits. Hifni Alifahmi Email: alifahmi21@yahoo.com & fahmi@spiritmarcom.com. The Marketing Control Process. Performance Measurement. Performance Diagnosis. Corrective Action. Goal Setting. What do we want to achieve?. What is happening?. Why is it happening?.

By may
(330 views)

Profiling Contemporary Marketing Practice

Profiling Contemporary Marketing Practice

Profiling Contemporary Marketing Practice. Jaqueline Pels, Universidad Torcuato Di Tella 1- Overview 2- Cross-National Results 2000 3 - Incorporating e-Marketing 4 - Cross-National Results 2001 Market Orientation & Performance 5- Conclusions and Implications.

By galena
(93 views)

By Deidre Breakenridge

By Deidre Breakenridge

By Deidre Breakenridge. Review by Phillip Edwards. Dierdre Breakenridge. President and Director of Communications at PFS Marketwyse , a marketing communications agency in New Jersey .

By afram
(64 views)

SHRM 2011 Annual Conference & Exposition

SHRM 2011 Annual Conference & Exposition

SHRM 2011 Annual Conference & Exposition. Membership Marketing Summit June 25, 2011. Today’s Presenters. Teresa Sullivan, Senior Account Director – Marketing General Inc. Jason Gudenius, Account Supervisor – Marketing General Inc. Lisa Diener, Director, Membership Marketing – SHRM

By brenna
(213 views)

CSC 601 Management Information Systems

CSC 601 Management Information Systems

CSC 601 Management Information Systems. Chapter 10 e-Commerce. Topics. Introduction e-Commerce m-Commerce Payment systems. e-Commerce Today. Digitally enabled commercial transactions between and among organizations and individuals, primarily over Internet

By kedma
(187 views)

Aplikacije poslovnog sustava

Aplikacije poslovnog sustava

Aplikacije poslovnog sustava. Aplikacije za potporu poslovnih funkcija ( Financije, Računovodstvo, Proizvodnja, Ljudski potencijali...) Međuorganizacijske aplikacije Upravljanje vezama s kupcima CRM, Upravljanje nabavnim lancima SCM, Planiranje poslovnih resursa ERP.

By devin
(150 views)

Interactive Marketing

Interactive Marketing

Interactive Marketing. April 13, 2010 Presented by: Patrick Curry Blue Tent Marketing Liz Gracia RhinoRuby Studios. Interactive Marketing. Listen to my customer, engage my prospect Respond to what they do…how they act… Have a conversation with my customer…

By cyrah
(173 views)

An Introduction to Integrated Marketing Communications

An Introduction to Integrated Marketing Communications

An Introduction to Integrated Marketing Communications. The Role of Marketing. Nonprofit Organizations. Advertising & Promotion. Solicit donations Offer intangible social and psychological satisfactions. Inform customers of a product or service

By maeko
(100 views)

E – Active Marketing L 7

E – Active Marketing L 7

E – Active Marketing L 7. Ing. Jiří Šnajdar 2013. The Internet has changed the ways individuals communicate and how the world coducts business. Web transformed traditional retaling by selling goods and services over internet.

By payton
(297 views)

Success in the Networked Economy: Conceptual and Theoretical Frameworks for Marketers

Success in the Networked Economy: Conceptual and Theoretical Frameworks for Marketers

Success in the Networked Economy: Conceptual and Theoretical Frameworks for Marketers. What is an Internet Company? Yahoo? Amazon.com? Neopets.com? FTD.com (Flowers)? ebay?. Carrier? Time Warner? CanadianTire? Etc. But these companies were established years before the Web?!.

By merle
(161 views)

EcoTex Marketing Strategy Overview

EcoTex Marketing Strategy Overview

EcoTex Marketing Strategy Overview. A view inside all the different Approaches we are taking to market. Pull Through Marketing Strategy. CWT is committed to doing everything we can to generate Interest Familiarity within the market / Brand recognition Leads

By elijah
(161 views)

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