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Interactive Marketing

Interactive Marketing. April 13, 2010 Presented by: Patrick Curry Blue Tent Marketing Liz Gracia RhinoRuby Studios. Interactive Marketing. Listen to my customer, engage my prospect Respond to what they do…how they act… Have a conversation with my customer…

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Interactive Marketing

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  1. Interactive Marketing April 13, 2010 Presented by: Patrick Curry Blue Tent Marketing Liz Gracia RhinoRuby Studios

  2. Interactive Marketing • Listen to my customer, engage my prospect • Respond to what they do…how they act… • Have a conversation with my customer… • Interactive Marketing easiest, cheapest, most effective way to manage and grow my business!!!! • A beautiful, well-designed web site is the heart and soul of my Interactive Marketing Program

  3. Interactive Marketing • Build your own personal web site • Use it! • Design an attractive E-mail • Send it! • Respond to what you learn! • Lather, Rinse, Repeat.

  4. Interactive Marketing • Work with someone to build a web site…. • …right after you get business cards • …before you redesign your paper brochure • …keep it simple • …just the facts….and • Use It!!!! • …have one area that can be changed, updated • CHANGE IT…. At least once a month • Tell everyone about it, • Link to/from reliable sources, Chamber of Commerce

  5. Interactive Marketing • E-mail Marketing • Design an attractive, professional, E-mail • Tell a story • Stay in touch • “Borrow” content….pass it on! • Send it! • Learn about on-line services • Find a professional E-mail Marketing Firm

  6. What Next? • Chamber of Commerce worked with Rhino Ruby Studios to design a web development program tailored exactly to the needs of small, growing businesses • Liz takes over from here

  7. Did You Know? • That if you are a Carbondale Chamber of Commerce Member, and you have a listing on the Carbondale COC website, that on average…. • 200+ people a year click on your individual chamber listing? • Do you have a website link on that listing? • If not….you are missing out on significant targeted business!

  8. Did You Know? • Americans' frequent use of the internet has almost doubled over the past 5 years • 55% of respondents indicated that they logged onto the web site of a local business before visiting the physical location. (source Gallup Dec. 2008) • If you do not have a website in this day and age, you are missing out on significant opportunities to grow your business and actively interact with your client base.

  9. What Your Carbondale COC Knows: • A website presence is hugely important yet appreciates that historic costs of building one has kept you from having one. • Many small businesses know that most commercial websites start at $3000, at least! • In an effort to save money, small business people “do it themselves” or hire a friend or family member to make one and….it looks like it! • This DIY website sits there…stagnant, growing moss…and goo….YUK.

  10. So Your COC Has Found a Solution for YOU! • A professionally designed, customized website for your business for as little as $495. (That’s a $200 savings for being a CCOC member) • What else could you buy for that price? • A full color ½ page ad in the Aspen Times runs about $575…one shot deal….a roll of the die…unless you keep running it…. • A bold listing in the Yellow Pages runs about $300/year…that’s not even a display ad!

  11. You Have 3 Options • Get Started! Package…$695 • Chamber Member Price $495….gives you 5 pages and… • Get Better! Package….$895 • Chamber Member Price $695…. gives you 10 pages and… • Go for It! Package…$1195, • Chamber Member Price $995…. gives you 15 pages and… • All come with: • A 1 Hour FREE Consultation about Websites and Internet Marketing Basics • Professional, Customized Design • Your Own Company Email Addresses • A Customer Contact Form & Email Sign Up • A Social Sharing Button • Light SEO copy editing and preliminary advice • Unlimited Functionality and Scalability

  12. What You Get • A Beautiful Professional Design That “Looks Like a Million Bucks” and Builds Confidence with Potential Clients • A Website That’s Up and Going Within 4 Weeks…it’s up to YOU! • The Ability to Take Control of Your Own Website with EASE! (Really!) • A Partner Who is A Business Partner 1st…(We fully appreciate the perspective of a small business owner)

  13. How Do You Get Started? • Speak to me after the luncheon or take home one of our brochures. • Call for a FREE 1 hour consultation • Place your order with the Carbondale Chamber • Choose a template design to start from • Collect all of your website collateral…logos, graphics, photos, written content, other existing marketing materials, customer testimonials, etc… • Send them to Rhino Ruby Studios. • You’re up and going in 2 weeks or less!

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