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Interactive Marketing (PPC)

Interactive Marketing (PPC). Rick Graner 9345 Parkside Drive Woodbury, MN 55125 612-432-5777 rgraner@gmail.com @RickGraner. Benefits of Pay Per Click Marketing. Ads show up immediately Pay for as much traffic as you want Lead generation Capture new email users & market to them

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Interactive Marketing (PPC)

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  1. Interactive Marketing (PPC) Rick Graner9345 Parkside Drive Woodbury, MN 55125 612-432-5777 rgraner@gmail.com @RickGraner

  2. Benefits of Pay Per Click Marketing • Ads show up immediately • Pay for as much traffic as you want • Lead generation • Capture new email users & market to them • Can change brand message at anytime • Compete control of your message • You only pay when someone clicks on your advertisement • The better you get the cheaper it costs

  3. PPC Campaigns • PPC isn’t rocket science, it’s time consuming to get it right and keep it right • PPC is your pet rock, it needs a lot of love • Ad copy is key to getting clicks • A/B split testing is a must as copy must always be tested as the times change • Monthly reporting via Google Analytics • Only keep the keywords that are performing positively • Keep testing new combinations of keywords • Make sure to cap your spending limits or you could go bust

  4. Competitive Keyword Research • Google Adwords • Wordtracker • Keyword Spy • Keyword Discovery • Seo Book

  5. SEO (Search Engine Optimization) • The words on your site are how people find you organically thru the search engines • Tweaking your copy online could net you more organic visitors • Specific keywords, incoming and outgoing links on your site help determine your Google quality score • Meta tags are still important for display so keep them updated • Good SEO can land you on page #1 of search engines • Good SEO makes the bots love your sitewhen indexing • Good SEO mean traffic

  6. Keep informed of all things web • johnchow.com • shoemoney.com • garyvee.com • warrior forum • wicked fire forum • problogger.net • 1938media.com • techcrunch.com • techmeme.com • trada.com • affiliatesummit.com • joelcomm.com • thisweekin.com • 37signals.com

  7. More tools to use for PPC • quantcast.com • hitwise.com • keycompete.com • seotools.com • bidmax.com • bidrank.com • speedppc.com • shoemoneytools.com • wordze.com • Google Trends • Google Insight • domaintools.com • urltrends.com

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