1 / 8

Digital Interactive Marketing

Digital Interactive Marketing. IBM – Case application. Group 2 – EMBA SP Jain Singapore Anh Sindu Steve Trevor. Agenda. Strategic planning Content Channel Database CRM Campaign. Strategic Planning. Enhance the customer relationship by adopting the new Technology

arella
Télécharger la présentation

Digital Interactive Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Interactive Marketing IBM – Case application Group 2 – EMBA SP Jain Singapore Anh Sindu Steve Trevor

  2. Agenda • Strategic planning • Content • Channel • Database • CRM • Campaign

  3. Strategic Planning • Enhance the customer relationship by adopting the new Technology • Build the in house resource for the control and governance • Outsource the 3rd party for specialized skills (eg. Advertising, IT..) and execution. • Systematic, incremental approach • Setting the right metrics • Measure and monitor

  4. Content • Personalization to be relevant, timely and welcome • Interactive • Cross Channel • Customer-centric • Segmentation • Integrated- 360 degree on customer analytics • Automated operation

  5. Channel • Website • E mail • SEM • Affiliate marketing • Social Media (Blog, FB, Twitter,) • Online mobile & offline

  6. Database • Log everything ( online and offline information) • Customer preference profile • Customer shopping pattern ( customer interaction history) • Customer contacts • Event detection

  7. CRM • Bespoke CRM software

  8. Campaign • Sprinkler approach • Best of breed supplier • Internal approach

More Related