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Techniques for Successful Search Experience Management

In today's digital landscape, optimizing search experiences is crucial. This talk led by Matt Taylor of Funnelback UK highlights essential techniques for achieving search success. Drawing on insights from CSIRO's Professor David Hawking, learn about advanced ranking algorithms, contextual navigation, and the importance of an intuitive user experience. Discover how to manage search effectively by breaking down problems, iterative testing, and leveraging advanced technology. Join us to explore innovative solutions that create engaging, user-centered search pathways in enterprise systems.

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Techniques for Successful Search Experience Management

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  1. Search Experience Management - Techniques for Search Success

  2. Matt Taylor, Funnelback UK • mtaylor@funnelback.com • @mattletaylor • 07786 555116

  3. agenda

  4. introduction

  5. introduction sem

  6. introduction sem techniques important to us

  7. introduction sem techniques important to us let’s take a look

  8. introduction

  9. Professor David Hawking • CSIRO research project • 20 years in development • Advanced technology • Ranking algorithm • Contextual navigation • Early binding lock/key • Fine Tune algorithm • Rapid customisation • Flexible look-and-feel

  10. sem

  11. We all know search……. • …don’t we?

  12. But what makes a good experience? • Engage through a curated and intuitive journey • Bring simplicity to chaos • Provide human sensibilities during the process • Create an emotional bond through search intimacy • Design must touch every aspect of the UX

  13. What about managing the experience?

  14. important techniques

  15. Techniques important to us • Gain a true understanding of the problem • Breaking it down into small ‘chunks’ • Delivering in phases • Iterative testing throughout

  16. Techniques important to us cont.. • Combining our advanced technology • Advanced auto-complete • Query blending of the results set • Fine tune • With advanced design • To create enviable navigation paths • Faceted navigation • Context aware results • Live and dynamic navigation

  17. Search of Enterprise systems • The biggest challenge is often normalising results from many systems into one result set • Is not easy • Is not solved via a big-bang approach • Requires a lot of planning • Requires significant input from the data’s owner • But…….it can be successful

  18. Let’s see it in action

  19. Matt Taylor, Funnelback UK • mtaylor@funnelback.com • @mattletaylor • 07786 555116

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