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Web 2.0 for Healthcare

Web 2.0 for Healthcare. Paula Younger Library Manager Weston General Hospital March 2011. (Some) Web 2.0 applications. Blogs: own content Microblogging: own content (e.g.Twitter) Wikis: collaborative content Mashups: does what it says on the tin Photo sharing: Flickr

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Web 2.0 for Healthcare

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  1. Web 2.0 for Healthcare Paula Younger Library Manager Weston General Hospital March 2011

  2. (Some) Web 2.0 applications • Blogs: own content • Microblogging: own content (e.g.Twitter) • Wikis: collaborative content • Mashups: does what it says on the tin • Photo sharing: Flickr • Video sharing: YouTube

  3. Microblogging • Twitter: • Press releases • Urgent events, e.g. during natural disasters • Daily health tips • Other possibilities: updating families • Health tips • Other, e.g. the TRIP database, http://twitter.com/jrbtrip

  4. Healthcare Wikis • Ask Dr Wiki • Ganfyd • Medpedia • Wikidoc • Wikipedia (all right, I sneaked that one in.) • http://uhlwritingclub.pbworks.com/w/page/6886813/FrontPage - A writing Wiki online • http://commissioning.pbworks.com/w/page/16191634/Welcome-to-the-Commissioning-Handbook - Commissioning Wiki • http://boltonpct.pbworks.com/w/page/9269339/FrontPage - NHS Bolton Library Pages

  5. Blogs • http://www.getbetterhealth.com/ - collates results from other blogs • http://clinicallibrarian.blogspot.com/ - Pip Divall’s lively blog, aimed at librarians

  6. Social media • Facebook: • http://www.facebook.com/unc.hsl • Or • http://www.facebook.com/pages/SGUL-Library/327267646881?v=wall&ref=mf • YouTube: • http://www.sgul.ac.uk/media/social-media

  7. RSS Feeds • Many of the major health/medical sites have these now, and you can incorporate them into websites, blogs and other sites quite easily, as you can see on some of the mashup sites: • http://www.netvibes.com/tewv-lis~Home#Home

  8. Second Life • Interactive ‘worlds’ where you can often interact with others via ‘avatars’ • Great potential, but in an NHS setting, very difficult to implement • http://slhealthy.wetpaint.com/page/Second+Life+Medical+Library+2.0 is an example of what has been done for libraries online • Other applications: less library, more health education, e.g. the online sex education classes with teenagers

  9. Mashups • Netvibes, PageFlakes • Some of the best examples: • Shrewsbury and Telford: http://www.netvibes.com/sathlibraries#Welcome • Teesside: http://www.netvibes.com/tewv-lis~Home#Home • RBH: http://www.netvibes.com/rbftlibrary#Home • http://www.pageflakes.com/wfperry.ashx?page=3531055 (PageFlakes doesn’t seem as popular in the UK as Netvibes) • Flu epidemic pages: http://flu.wikia.com/wiki/HealthMap

  10. Barriers • Firewalls (especially in the NHS!) • Bandwidth • Mobile phones often not allowed in clinical areas • Time/resources – it takes a long time to learn how to use some of these tools

  11. POST method • People – who makes up your target audience? • Objectives – what are you trying to accomplish? • Strategy – how will you analyse if it’s been successful? • Technology – which tools will you use? • From: http://forrester.typepad.com/groundswell/2007/12/the-post-method.html, (Bernoff, 2007)

  12. Gorgeously miscellaneous • Wordle - http://www.wordle.net/ • http://www.c4lpt.co.uk/recommended/top100-2010.html - chosen by educators and voted for annually. Slideshare, YouTube, Delicious and others regularly feature. • http://www.c4lpt.co.uk/Directory/index.html - directory, organised by software/site function • http://www.boxoftricks.net/?page_id=29 – another page of links to all kinds of weird and wonderful ‘stuff’ for education

  13. Where are we going from here? • In the science fiction film The Island, the characters are monitored and have personalised healthcare. • Map of Medicine could be seen as a fore-runner of this type of healthcare; and as patients get more and more sophisticated and tech-savvy, they will come to expect more and more: • http://www.himss.org/ASP/ContentRedirector.asp?ContentId=74627&type=HIMSSNewsItem – talks about with a “patient portal”, where one secure message to the patient could communicate test results, problems, allergies and more.

  14. If you always do what you’ve always done… • You’ll get what you always got • Web 2.0 is a new and interactive way of working, but ultimately it’s about doing what we’ve always done, providing information to healthcare professionals so they can provide better care to patients.

  15. Selected Further Reading • Younger, P & Morgan, P (eds) (2011), Using Web 2.0 for Health Information, London: Facet (due April) • http://laikaspoetnik.wordpress.com/2010/11/23/implementing-twitter-in-a-health-sciences-library/ • http://www.lib.umich.edu/taubman-health-sciences-library/beta-projects - what one library has done with various Web 2.0 gadgets and tricks • http://casesblog.blogspot.com/2006/06/make-your-own-medical-journal-with.html - quick guide to setting up an iGoogle page • http://www.rba.co.uk/wordpress/2010/06/01/social-media-in-health-care-libraries-wikis-and-netvibes-win/ - presentations from a study day in the North West of England - http://www.slideboom.com/presentations/169731/Social-Media-for-Libraries-%28Health-Care-Information%29 is especially good

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