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Web 2.0 For Business

Web 2.0 For Business. How To Use Social Media To Drive Traffic. What Are Your Goals?. Make passive income Get extra clients Promote your business Promote your brand Establish yourself as expert. What is Web 2.0 and Social Media?. What All Web 2.0 Services Have In Common?.

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Web 2.0 For Business

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  1. Web 2.0 For Business How To Use Social Media To Drive Traffic

  2. What Are Your Goals? • Make passive income • Get extra clients • Promote your business • Promote your brand • Establish yourself as expert

  3. What is Web 2.0 and Social Media?

  4. What All Web 2.0 Services Have In Common? • Unique content • User generated • Large audience • Easy to share • Favoured by search engines

  5. What is Our Goal? Ex. Andrew and Daryl

  6. Our Goals? • Free targeted traffic • Multiple search engine positions • Authority

  7. Our Strategy

  8. Take Over Google’s First Page Strategy? • Use PPC and Tracking to research keywords • Create content based on keywords • Broadcast your content through Web 2.0 • Make sure to name it according to keywords • Repeat for other keywords

  9. Step 1 – PPC & Keyword Research https://adwords.google.com/select/KeywordToolExternal

  10. Step 2 – Create Content Easiest Way - Wordpress

  11. Step 3 – Broadcast to Web 2.0 Onlywire

  12. Step 3 – Broadcast to Web 2.0 Tubemogul

  13. Step 4 – Name Accordingly Long Tail Keywords

  14. Long Tail Keywords • Specific • Descriptive • Meaningful • Ex. Andrew and Daryl • Ex. Property development vs Property Development Australia • Read Chris Andersen’s The Long Tail

  15. Step 5 – Repeat Process

  16. What Results To Expect? Ex – Ebook Seminar Gold Coast

  17. Good News • Search engines love social media • When pointing to same website, you get that site on top of search engines • End up with your site and social media on first page of Google

  18. How Can You Make Money? Occasional Marketing

  19. What I did in 2008 • Adsense websites/blogs • Affiliate products • Niches that are easy to dominate • Found sport events with large audience • Euro 2008 • Olympic Games

  20. Affiliate Products • Clickbank Products • How To Bet • Watch TV Online • Truth About Abs

  21. Outcome • Over $2000 from Adsense • List of 1200 people • ~US$350 During Olympics~ $1000 In The Next Month

  22. How Else Can This Work? • Brand names • Local business • People’s names • Product names

  23. What You Need • Properly structured website • CSS – Clear Design • Tags – All Pages Named Properly • RSS – Broadcasting/Subscription • XML Sitemap – Update Google of Changes On Your Site • Easy To Update • Best to Use Wordpress

  24. Take Over Google’s First Page Strategy • Use PPC and Tracking to research keywords • Create content based on keywords • Broadcast your content through Web 2.0 • Make sure to name it according to keywords • Repeat for other keywords

  25. Recommended Readings • The Long Tail by Chris Anderson • Definitive Guide to Google AdWords by Perry Marshall • Search Engine Optimization – www.SEOBook.com • News 

  26. Questions?

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