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Essential Website Design Principles for Effective Digital Marketing

This course provides foundational knowledge on digital marketing and website design. Emphasizing usability as the key element, it explores the importance of search engine visibility and user-centered design principles. Participants will learn about essential usability guidelines from MIT, including optimizing URLs, alt tags, title tags, and meta tags. The course covers good design practices like wireframing, choosing a host, and selecting a domain. Additionally, it introduces programming and scripting languages, WordPress basics, and must-have plugins for creating impactful online portfolios.

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Essential Website Design Principles for Effective Digital Marketing

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Presentation Transcript

  1. Webpage Design ABCs MKTG 330 Digital Marketing

  2. Website Basics • Usability is the number one element that needs to be considered when developing a site. • Search engine visibility is the second most important factor

  3. “Designing a site for best usability means that users don’t have to figure out what to do; they are just able to do it” (Stokes, 13.2).

  4. Usability Guidelines from MIT Checklist (Stokes, 13.3)

  5. Find me, Look at me!! • URLs • Alt Tags • Title Tags • Meta Tags • SERP

  6. Good design practice Wireframing

  7. Pick a Host

  8. Pick a Domain

  9. Static Webpage Dynamic Webpage

  10. COURSE GOAL: Familiarity with important backend digital coding languages Programing language vsscripting language

  11. What is WordPress video

  12. Short Descriptive Videos • Intro • Portfolios(Create an Online Portfolio with WordPress) • 10 must-have Plug-ins

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