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Crossing the Chasm: The XID Story

Crossing the Chasm: The XID Story. Arcot Desai Narasimhalu, Roberto Mariani Arcotdesai@smu.edu.sg. Outline. Introduction Intellectual Property Marketing Strategy Planning Growth Summary. Main Street. The Tornado. The Early Market. The Chasm. The Bowling Alley. End of Life.

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Crossing the Chasm: The XID Story

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  1. Crossing the Chasm: The XID Story Arcot Desai Narasimhalu, Roberto Mariani Arcotdesai@smu.edu.sg

  2. Outline • Introduction • Intellectual Property • Marketing Strategy • Planning Growth • Summary

  3. Main Street The Tornado The Early Market The Chasm The Bowling Alley End of Life Crossing the Chasm

  4. Core Intellectual Property

  5. XID Market entry options

  6. Market Development • Packaged Solutions • Plug and Play, In-situ, Mobile • Large Scale Project Licenses • Integrated into main solutions • OEM Software License • Embedded licenses • Add-on Software License • Solutions for legacy systems • Vertical Businesses • Start-ups in other domains

  7. In-Situ Unit

  8. Mobile Unit

  9. Applications • SmartID • WorkWear • Visitor registration • Border Control • Computer Login • Automatic Teller Machines

  10. Smart ID

  11. SARS Aftermath

  12. XID’s Business partners • System Integrators • Large projects • Resellers • Geography, industry vertical • OEMs • Customized solutions

  13. Testimonial 1 “With more than 20 years of experience working with best of breed partners to deliver proven solutions to customers, Sun Microsystems is constantly building successful partnerships with companies providing leading edge technologies. XID offers innovative face recognition technologies and we are confident of a long, fruitful partnership.” Lionel Lim, Vice President & Managing Director, Asia South, Sun Microsystems

  14. XID Testimonial 2 “Having good partners with unique and innovative technologies is key to SHARP Electronics Singapore strategy for meeting the growing demand of highly integrated electronic devices with intelligent software. XID’s solid technologies and dynamic team are what we cherish and highly value.” Toshifumi Nakai, Director, SHARP Electronics Singapore

  15. Testimonial 3 "Our experience was referenced by ICAO for defining a new standard for electronic passport and allowed us to identify two new biometric requirements, the iris scan and the facial recognition. In our quest for a common Multimodel Biometrics Platform, we have recognised XID as the preferred complimentary facial recognition technology provider." Lee Seng Hoong, Sales & Marketing Director, IRIS Corporation Berhad

  16. Summary and conclusions • Key intellectual property • Multiple delivery platforms • Different types of business partners • Several Applications • Continuing Challenges

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