1 / 15

Bridging the Chasm…

Bridging the Chasm…. To profitable mass-market consumer and business broadband services by offering a mix of media-rich content and applications across heterogeneous networks.

regina
Télécharger la présentation

Bridging the Chasm…

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Bridging the Chasm… • To profitable mass-market consumer and business broadband services by offering a mix of media-rich content and applications across heterogeneous networks. • By focusing on both the business and technology aspects leading to successful broadband deployments and by addressing challenging questions service providers may be facing. • By presenting interoperable and deployable solutions focusing on consumer and business applications and financial models, as well as the enabling technologies behind advanced broadband services.

  2. Trends • Almost 20M households have broadband connectivity • How to target the next 20M – the mainstream? • Acquisition costs and uses of connectivity are different… marketing need to be more targeted • No single ‘killer application’ • Display devices blur for younger people – PC vs. STB considerations don’t need to drive decision-making

  3. The Service Provider Quandary • Most broadband access provides simple connectivity. • But the next wave of broadband customers are looking for media services and family room broadband. • Carriers not (yet) an integral part of the broadband application and content value chain. • Needs to change if carriers are to profit from mass market service, due to costs of delivering required bandwidth • Cost declines alone won’t cut it

  4. The Good News • Enabling technologies, applications, and the ROI models to back up deployments are all proven • Carriers having success with content/application partnerships • SBC/Yahoo • Verizon/MSN • Consumers are willing to pay for quality content (and the providers are willing to supply it) • RealOne • MovieLink, CinemaNow • Apple iTunes Store

  5. The Bad News • DRM issues still unresolved • Worldwide sales of music CDs, records and cassettes fell for the third year in a row, hit largely by rising Internet piracy in the United States (IFPI, April, 2003) • DVD copying becomes mainstream • Need an informed legislature (and public)

  6. What are the Applications? Voice Conferencing Training Security Music Video Storage Games

  7. What are the tools? • Enabling Technologies Access Anywhere Infrastructure and QoS Content Aggregators and Brokers Multicasting

  8. What are the tools? • Enabling Technologies Edge Content and Application Hosting Subscriber Policy Mgt. Digital Rights Mgt. Back-Office Systems Billing; Minimize OPEX

  9. Putting the Puzzle Together Back Office Edge Hosting DSL, WiFi, etc. PC, STB, etc. Content / Application Sources and Aggregators Policy Voice, Video, Games, Music, Security, Training, Storage, Conferencing Multicast Bandwidth, QoS DRM

  10. BCD Forum End-to-End Services Demonstration at SuperComm 2002

  11. Service Viability DemonstrationBCD Forum, SuperComm 2003 The Enablers of Broadband: Deployable technologies The Remote Office Bridging the Chasm: Start Here System Hardware The Business Of Broadband Optimize Bandwidth Enforce Subscriber / Application Policy; Bring Content to the Edge Network Integration and Design Demos Ideas Finances Technologies Dynamically Implement QoS; Reduce Service Activation Costs BCD Forum Information and Company Literature Financial Modeling Recognize Revenue and Limit Access to Content Content Aggregation Presentation Theater - Check schedule for companies and topics The Home: Quality VoIP Presentation Schedule The Home: Games and Tunes Check with a BCDF representative for availability The Home: Broadband Video Services Wireless access available throughout the exhibit MeetingArea The Connected Office: Interactive Business Video BCDF BCD Forum Hall C1 Booth 10327 b The Connected Office: Business VoIP

  12. The BCD Forum: Why? • Most fora focus on physical layer technologies (i.e., ATM Forum; DSL Forum) or protocol development (IETF). • The industry requires an organization that focuses on the business and application layer issues for end-to-end services, and spans all access technologies

  13. The BCD Forum • The BCD Forum is an independent non-profit trade association that addresses the business of broadband. • Members, which include some of the most important players in the broadband industry, work collaboratively to identify the issues, options and opportunities associated with monetizing broadband networks. • Members demonstrate that multi-vendor solutions can profitably deliver content-rich consumer and business services across both wireline and wireless networks. • Membership consists of service providers, content providers, and hardware and software providers. • For more information, visit www.bcdforum.org

More Related