BMW shoot Dubai with JOY for first MENA video campaign

1. BMW shoot Dubai with JOY for first MENA video campaign BMW has done a remarkable job of communicating with its global audience in terms of advertisement. But with a message which was both emotional and relatable, they decided to reinforce their connection with their audience in the Middle East. It was a new beginning and certainly an honour to be considered for any production house, so imagine our excitement when Impact Plus told us that we were hand-picked to introduce their brilliant innovative idea. We were determined to make sure that BMW wouldn't be shooting in the MENA region for the last time. And definitely not the last time they collaborated with us on a project that was so important. The handling of BMW's first complete production in the Middle East was not without pressure. Luckily, what we excel at is finding the right director for every job. The challenge of seeking high-caliber directors who are normally booked well in advance, with just one week to plan, made us work up a sweat. But through our experience with success in the sector, the reputation we have built for ourselves has given us a certain power that really paid off for this project. We looked for a director to set the bar high, capturing the personality of the brands in a way that fits the region. It was a no brainer decision to pitch Nigel Limpkins, distinguished director of Top Gear, to join us on board for the production after exhaustive searches.

2. The story and exceptional script conceived by the talented team at Impact were centered around exploring the connection between BMW and the people of the region. All generations were to be covered to stress on the connection between their range of classic and modern cars with our people. In line with that, location had to be carefully thought out. The modern scenes were shot in Dubai’s futuristic city. We shot their cars driving all over the Emirates least touched by modernization in the mountains of Ras Al Khaima and Al Kalba Tunnels. The video production, along with the photography for this campaign was executed with extreme precision and cares to make sure everything was done perfectly in one go. And of course, we had some fun along the way. The original article is published here: https://bit.ly/2U1xSz6