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Video 101: Shoot, edit and publish

Learn the basics of shooting, editing, and publishing videos in this comprehensive guide by Craig Adolphe. Get equipped with essential tools and techniques to create engaging visual stories. From camera equipment and shot types to editing conventions and publishing platforms, this course aims to prepare you for your video-making journey. Whether you're using a DSLR camera, mobile phone, or video camera, discover how to frame shots effectively, edit footage for impact, and optimize your content for online distribution. Start your video creation process with confidence and creativity today!

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Video 101: Shoot, edit and publish

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Presentation Transcript

  1. Video 101:Shoot, edit and publish Craig Adolphe

  2. Today’s goal • Not to teach you everything • Tools to get started • Prepare you to experiment

  3. Shoot • Types of shots • Interview • B-shots • Framing an interview • Rule of thirds • Pick the right background • Make sure you have good lighting • Hide your microphone • Adjust settings: focus, aperture, brightness, sound levels • B shots: Make the most of the medium • Tell a visual story

  4. Equipment • Camera • Stands • Microphone

  5. Cameras DSLR camera Mobile phone Video camera

  6. Stands Tripod Gimbal Phone mount

  7. Microphones Lapel mic Shotgun mic

  8. Edit • Conventions • Starting strong with a ‘visual lede’ • Use your B shots to cover edits • Title, credits • Process • Layout and cut interview • Trim down B shots • Assemble • Layers • 1) Primary video • 2) B shots • 3) Titles/effects • Audio layers • 1) Interview/primary audio • 2) Music • Edit to the publication platform • Online videos, particularly ones for distribution on social media, should start strong

  9. Publish • Platforms for publication • Facebook • YouTube • Things to consider • Headline • Photo still • Metadata • Subtitles • Things to remember as you publish • What’s your goal with this video? • What type of content are you publishing?

  10. Picking the right still “Propagandhi on Trump as a symptom”

  11. Picking the right still “Brent Butt on the new animated Corner Gas”

  12. Picking the right still “Sam Seder for Senate”

  13. Questions

  14. Craig Adolphecraigadolphe@hotmail.com

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