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HOW TO BUILD AN EFFECTIVE REEL

HOW TO BUILD AN EFFECTIVE REEL. FOR VIDEO FREELANCERS. NOTE:. NOTE:. DIFFERENT TYPES OF VIDEO REELS FOR DIFFERENT SPECIALTIES OR TALENTS WITHIN THE VIDEO PRODUCTION INDUSTRY. NOTE:. DIFFERENT TYPES OF VIDEO REELS FOR DIFFERENT SPECIALTIES OR TALENTS WITHIN THE VIDEO PRODUCTION INDUSTRY.

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HOW TO BUILD AN EFFECTIVE REEL

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  1. HOW TO BUILD AN EFFECTIVE REEL • FOR VIDEO FREELANCERS

  2. NOTE:

  3. NOTE: DIFFERENT TYPES OF VIDEO REELS FOR DIFFERENT SPECIALTIES OR TALENTS WITHIN THE VIDEO PRODUCTION INDUSTRY.

  4. NOTE: DIFFERENT TYPES OF VIDEO REELS FOR DIFFERENT SPECIALTIES OR TALENTS WITHIN THE VIDEO PRODUCTION INDUSTRY. IMAGES + MUSIC DOESN’T ALWAYS WORK

  5. EDITORS, DIRECTORS, ACTORS, CONTENT PRODUCERS HAVE TO BUILD THEIR REELS DIFFERENTLY

  6. EDITORS, DIRECTORS, ACTORS, CONTENT PRODUCERS HAVE TO BUILD THEIR REELS DIFFERENTLY IN OTHER WORDS: NO IMAGES + MUSIC

  7. THE RUNDOWN

  8. THE RUNDOWN PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL? / WHO’S YOUR AUDIENCE?

  9. THE RUNDOWN PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL? / WHO’S YOUR AUDIENCE? PARTS OF THE REEL INTRO: YOUR TITLE / CONTENT & SEGMENTS / CLOSING & CALL TO ACTION

  10. THE RUNDOWN PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL? / WHO’S YOUR AUDIENCE? PARTS OF THE REEL INTRO: YOUR TITLE / CONTENT & SEGMENTS / CLOSING & CALL TO ACTION EXAMPLES: BEFORE AND AFTER / FROM A CURRENT ONLINE STUDENT

  11. PREPARING FOR THE REEL

  12. PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL?

  13. PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL? - TO SHOWCASE ONLY YOUR BEST RELEVANT WORK.

  14. PREPARING FOR THE REEL WHY ARE YOU MAKING A REEL? - TO SHOWCASE ONLY YOUR BEST RELEVANT WORK. - TO ENTICE POTENTIAL CLIENTS (PRODUCERS) TO COMMISSION YOUR TALENT.

  15. UNDERSTAND YOUR AUDIENCE

  16. UNDERSTAND YOUR AUDIENCE WHO IS YOUR AUDIENCE?

  17. UNDERSTAND YOUR AUDIENCE WHO IS YOUR AUDIENCE? - NETWORK EDITORS AND PRODUCERS WANTING TO COMMISSION YOUR TALENT TO PRODUCE VIDEO PIECES FROM WHEREVER YOU ARE IN THE WORLD.

  18. UNDERSTAND YOUR AUDIENCE WHO IS YOUR AUDIENCE? - NETWORK EDITORS AND PRODUCERS WANTING TO COMMISSION YOUR TALENT TO PRODUCE VIDEO PIECES FROM WHEREVER YOU ARE IN THE WORLD. - AJ+, NEW YORK POST, DISCOVERY DIGITAL, NATGEO, ETC.

  19. UNDERSTAND YOUR AUDIENCE WHO IS YOUR AUDIENCE? - NETWORK EDITORS AND PRODUCERS WANTING TO COMMISSION YOUR TALENT TO PRODUCE VIDEO PIECES FROM WHEREVER YOU ARE IN THE WORLD. - AJ+, NEW YORK POST, DISCOVERY DIGITAL, NATGEO, ETC. - YOU HAVE TO STAND OUT AND INTEREST THEM.

  20. UNDERSTAND YOUR AUDIENCE THE RIGHT PERSPECTIVE

  21. UNDERSTAND YOUR AUDIENCE THE RIGHT PERSPECTIVE - BE IN THE SHOES OF YOUR POTENTIAL EMPLOYER. WHAT CAN THEY SEE IN YOUR WORK THAT THEY WOULD WANT TO SEE IN THE PIECES YOU PRODUCE FOR THEM?

  22. UNDERSTAND YOUR AUDIENCE THE RIGHT PERSPECTIVE - BE IN THE SHOES OF YOUR POTENTIAL EMPLOYER. WHAT CAN THEY SEE IN YOUR WORK THAT THEY WOULD WANT TO SEE IN THE PIECES YOU PRODUCE FOR THEM? IF YOU WANT TO WORK FOR NATIONAL GEOGRAPHIC SPECIFICALLY, BREAKING NEWS FOOTAGE WON’T DO ANY GOOD. FIND WELL COMPOSED, BEAUTIFULLY LIT, NATURE FOOTAGE AND SHOWCASE IT.

  23. UNDERSTAND YOUR AUDIENCE THE RIGHT PERSPECTIVE - BE IN THE SHOES OF YOUR POTENTIAL EMPLOYER. WHAT CAN THEY SEE IN YOUR WORK THAT THEY WOULD WANT TO SEE IN THE PIECES YOU PRODUCE FOR THEM? IF YOU WANT TO WORK FOR NATIONAL GEOGRAPHIC SPECIFICALLY, BREAKING NEWS FOOTAGE WON’T DO ANY GOOD. FIND WELL COMPOSED, BEAUTIFULLY LIT, NATURE FOOTAGE AND SHOWCASE IT. - STAND OUT BY THE QUALITY AND RELEVANCE OF YOUR WORK.

  24. PARTS OF AN EFFECTIVE REEL

  25. PARTS OF AN EFFECTIVE REEL THE INTRO

  26. PARTS OF AN EFFECTIVE REEL THE INTRO - WHO ARE YOU? DEFINE YOURSELF, YOUR JOB TITLE, YOUR PRODUCT.

  27. PARTS OF AN EFFECTIVE REEL THE INTRO - WHO ARE YOU? DEFINE YOURSELF, YOUR JOB TITLE, YOUR PRODUCT. - ARE YOU A COMMERCIAL OR DOCUMENTARY FILMMAKER? BE SPECIFIC

  28. PARTS OF AN EFFECTIVE REEL THE INTRO - WHO ARE YOU? DEFINE YOURSELF, YOUR JOB TITLE, YOUR PRODUCT. - ARE YOU A COMMERCIAL OR DOCUMENTARY FILMMAKER? BE SPECIFIC - DOCUMENTARY FILMMAKER, VIDEO JOURNALIST, BRANDED CONTENT PRODUCER? EVEN IF YOU CAN DO EVERYTHING, DON’T SELL YOURSELF AS A JACK OF ALL TRADES.

  29. PARTS OF AN EFFECTIVE REEL THE INTRO THINK ABOUT YOUR PRODUCT

  30. PARTS OF AN EFFECTIVE REEL THE INTRO THINK ABOUT YOUR PRODUCT - FEATURE FILMS, BREAKING NEWS VIDEOS, BROADCAST PROFILE STORIES?

  31. PARTS OF AN EFFECTIVE REEL THE CONTENT

  32. PARTS OF AN EFFECTIVE REEL THE CONTENT FOCUS ON YOUR BEST WORK

  33. PARTS OF AN EFFECTIVE REEL THE CONTENT FOCUS ON YOUR BEST WORK - START WITH YOUR BEST IMAGES.

  34. PARTS OF AN EFFECTIVE REEL THE CONTENT FOCUS ON YOUR BEST WORK - START WITH YOUR BEST IMAGES. - DON’T LEAVE “THE BEST FOR THE END” BECAUSE CHANCES ARE EDITORS OR PRODUCERS WON’T MAKE IT TO THE END OF YOUR REEL.

  35. PARTS OF AN EFFECTIVE REEL THE CONTENT BE CONCISE

  36. PARTS OF AN EFFECTIVE REEL THE CONTENT BE CONCISE - THE SWEET SPOT IS ONE MINUTE.

  37. PARTS OF AN EFFECTIVE REEL THE CONTENT BE CONCISE - THE SWEET SPOT IS ONE MINUTE. - IF NETWORK EDITORS OR PRODUCERS HAVEN’T LIKED YOUR WORK IN THE FIRST 15 SECONDS, CHANCES ARE THEY WON’T LIKE YOUR WORK AT ALL.

  38. PARTS OF AN EFFECTIVE REEL THE CONTENT BRAND CREDIBILITY

  39. PARTS OF AN EFFECTIVE REEL THE CONTENT BRAND CREDIBILITY - IF YOU’VE WORKED WITH HEAVY-WEIGHT NETWORKS (NATGEO, DISCOVERY, AJ+) TAKE ADVANTAGE OF THAT.

  40. PARTS OF AN EFFECTIVE REEL THE CONTENT BRAND CREDIBILITY - IF YOU’VE WORKED WITH HEAVY-WEIGHT NETWORKS (NATGEO, DISCOVERY, AJ+) TAKE ADVANTAGE OF THAT. - A NETWORK MIGHT THINK YOU ARE WORTH THE WHILE IF OTHER HEAVY-WEIGHTS ARE ALREADY WORKING WITH YOU.

  41. PARTS OF AN EFFECTIVE REEL THE CONTENT SEGMENTS

  42. PARTS OF AN EFFECTIVE REEL THE CONTENT SEGMENTS - BREAK THE CONTENT OF YOUR REEL INTO SEGMENTS (STORIES, GENRES, PLACES, NETWORKS).

  43. PARTS OF AN EFFECTIVE REEL THE CONTENT SEGMENTS - BREAK THE CONTENT OF YOUR REEL INTO SEGMENTS (STORIES, GENRES, PLACES, NETWORKS). - IDENTIFY ON LOWER THIRD

  44. PARTS OF AN EFFECTIVE REEL THE CONTENT SEGMENTS - BREAK THE CONTENT OF YOUR REEL INTO SEGMENTS (STORIES, GENRES, PLACES, NETWORKS). - IDENTIFY ON LOWER THIRD - NETWORKS WANT TO MAKE SURE THAT THESE ARE PUBLISHED VIDEOS AND NOT JUST MOCK UPS

  45. PARTS OF AN EFFECTIVE REEL THE CONTENT AUDIO & SOUNDBITES

  46. PARTS OF AN EFFECTIVE REEL THE CONTENT AUDIO & SOUNDBITES - GIVE THE VIEWER (NETWORK EDITOR, PUBLISHER) A SENSE OF WHAT YOUR STORIES ARE ABOUT.

  47. PARTS OF AN EFFECTIVE REEL THE CONTENT AUDIO & SOUNDBITES - GIVE THE VIEWER (NETWORK EDITOR, PUBLISHER) A SENSE OF WHAT YOUR STORIES ARE ABOUT. - MAKES IT DYNAMIC AND INTERESTING

  48. PARTS OF AN EFFECTIVE REEL THE CONTENT AUDIO & SOUNDBITES - GIVE THE VIEWER (NETWORK EDITOR, PUBLISHER) A SENSE OF WHAT YOUR STORIES ARE ABOUT. - MAKES IT DYNAMIC AND INTERESTING - SHOWS THAT YOU ARE GOOD AT PICKING SOUNDBITES AND EDITING

  49. PARTS OF AN EFFECTIVE REEL THE CLOSING

  50. PARTS OF AN EFFECTIVE REEL THE CLOSING - IDENTIFY YOURSELF

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