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Do you need a niche

C'mon do you really need a niche? Won't it limit your business? This short presentation will help you decide if a niche is right for you and steps you can take to define one.

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Do you need a niche

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Presentation Transcript

  1. Do You Need A Niche? Why is niching a time saver for you and how to select a niche.

  2. Biggest Objections to Niching FEAR of: • limiting customers -turing paying customers away • running out of customers in the niche

  3. Tackling those objections... Turning Customers Away • You can still work with a client even if they are not in your niche. • Niching does not mean exclusivity - it means focus

  4. Running out of customers... Your niche is very unlikely to run dry • There are millions of people in most niches • Even if you feel you have exhausted your niche, you can then start a new one - niche doesn’t mean forever

  5. Advantages of having a niche Saves you • Time • Money • Energy

  6. Advantages of having a niche A laser focused niche means • You can create clear messages that speak directly to your audience • You can “hang out” on the social media that your audience prefers

  7. Advantages of having a niche A laser focused niche means • You can create content that appeals directly to your audience • You can focus your efforts in a few areas instead of every where

  8. Good niche = Better customers When you have a niche • You can keep customers who don’t want what you have from wasting your time • People can “opt out” if they don’t need your service

  9. Your niche will define your • content - you will create what appeals to your audicence

  10. Your niche will define your • Social Media Platform -you only need the platform the is most appealing to your audience

  11. Big companies use niches • Giants like Nike and Walmart use niching so they don’t have to market to the whole world. They know it makes sense.

  12. Having a defined niche helps you get found. • Being a health coach among a sea of health coaches is one sure way to get lost. • Being a health coach that works exclusively with post-gastro surgery women is a way to stand out.

  13. How to Choose Your Niche • Consider what problem you solve. • Research the type of people who would most benefit from your solution. • Get to know this persona - what they like, where they hang out, etc.

  14. How to Choose Your Niche • Think about the people who you can empathize with. • Whose shoes can you put yourself in and totally understand their feelings?

  15. How to Choose Your Niche • What have you done to solve your primary problem yourself? • Who is most like you that could benefit from the same steps you took?

  16. How to Choose Your Niche • Think outside the box - who else could benefit from your solution that is in a totally different industry than you are?

  17. How to Choose Your Niche • Brainstorm as many ideas as you can. • Then pick the niche that you are most excited about and that you feel you could most connect with.

  18. RESOURCES For more help with selecting and researching a niche get NICHE POWER on Amazon Get it here today. http://www.amazon.com/dp/B00PM98VSC

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