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Empowering Entrepreneurs for Economic Growth

Join the Micro-Enterprise Acceleration Institute to foster economic development through IT education and training programs for entrepreneurs. Learn how to stimulate innovation, enhance business skills, and create job opportunities worldwide.

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Empowering Entrepreneurs for Economic Growth

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  1. If you want to change the world become an entrepreneur!Micro-Enterprise Acceleration Institute jelena.godjevac@mea-i.org

  2. How to foster economical development? • Four conditions have to be encountered to foster economical development: • Stability of political institutions • Respect of other humans • Respect of the private property • Stimulation of innovation Ibn Khaldun (1332 Tunis - 1406 Cairo)

  3. How to stimulate innovation? Our approach is IT education • Microenterprises are the fastest growing businesses worldwide, creating the most jobs. Their needs: • Efficient Communication Tools • Leap Barriers • Training

  4. How to stimulate innovation? Our approach is education Geneva-based, non-profit organization that develops and implements innovative immersive training programs for young would-be entrepreneurs and established micro-entrepreneurs to improve their ICT - business skills and thereby create job opportunities, foster economic growth, and improve lives around the world 

  5. MEA-I partners www.hp.com www.mindonsite.comwww.demosgroup.com

  6. What are we doing? • F2F Curriculum • Training Centers Training of Trainers Serious games

  7. Global network of training centers Around 200 training centers worldwide (excluding Americas) Content delivered in more than 20 languages (including Arabic, Mandarin, Russian, Hindi) Around 100,000 people reached More than 1,000 certified trainers

  8. Target Audience Current and future employees and owners of small companies Juggling business challenges Do not maximize technology for their businesses Wants brief, practical training that can be applied immediately to the businesses Desires a stimulating learning environment and prefer to learn by doing Views their business peers as resources for advice and tips

  9. Entrepreneurship Education Curriculum • START • Basic technology to solve everyday business challenges • IMAGINE • Basic business concepts and business planning • INNOVATE • Advanced topics for innovative companies GROW Technology for established companies PLAN Building a business plan through basic technology Technology for Marketing Basics of marketing Print marketing Presentations Email marketing Social media marketing Search engine optimization Search engine marketing Business Plan: Marketing Technology for Operations Basics of operations Scheduling Contacts IT security Databases Project management CRM Business Plan: Operations Technology for Communication Basics of communications Email and Internet Virtual comm. Websites I Blogging Virtual collaboration Websites II Business Plan: Communications Technology for Finance Financial graphics Cash flow Accounting I Accounting II Business Plan: Finance Basics of finance Financial docs Expense tracking

  10. Immersive training Review learning materials More information Extra resources Preferred by gamers and young users Serious games: games used for training, advertising, simulation, or education; made to provide an engaging, self-reinforcing context to motivate and educate the players . More interactive Easier for low tech students Peer-to-peer learning

  11. Game Portal: User Interfacewww.get-it-city.net Manage your account, see scores Scroll tool Contest icon Interactive resources, links, … Play games, improve your skills Fast access menu Registration & login tools Social links 11

  12. Serious games • Serious games are games used in education • Blossom is a serious game where the player learns how to manage a flower business through the use of simple IT technology Blossom Flowers trailer Play Blossom Flowers

  13. Stories… • ORT Kiryat Biyalik College – IsraelMore than 300 women entrepreneurs trained in 2006 • Urban Community Support Programme (K’CIDADE) – PortugalWomen entrepreneur set up a business in fashion accessories after long period of unemploymentShe learned basic computer skills (MAP Curriculum) which is helping her managing her business in a more effective way“I feel more confident because now I have more control on my business and I can do that by myself”

  14. Story from Karnataka, India Mrs. Kamala lives with her husband and two children. Her husband used to work as a laborer in a shoe factory for 4USD per day.  After undergoing the training, Mrs. Kamala has managed to get a loan of USD 140 and started to visit the neighborhood internet center and collecting information on various local opportunities in the leather industry. This boosted her confidence to start her own small shoe and slippers making unit. In future, she also plans to purchase a computer to help improve her business’s efficiency.  She also believes that having a computer in her household will help her children become IT-literate as well.

  15. THANK YOU info@mea-i.org www.mea-i.org

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