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Strategic Alliances

Strategic Alliances. A Continuum of Strategic Alliance Relationships. Weak & Distant. Strong & Close. Mutual Service Consortia. Joint Venture; Licensing Arrangement. Value-Chain Partnership. Examples of Strategic Alliances. Joint Venture Network Consortia Alliance Trade Association

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Strategic Alliances

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  1. Strategic Alliances

  2. A Continuum of Strategic Alliance Relationships Weak & Distant Strong & Close Mutual Service Consortia Joint Venture; Licensing Arrangement Value-Chain Partnership

  3. Examples of Strategic Alliances • Joint Venture • Network • Consortia • Alliance • Trade Association • Interlocking Directorate

  4. Motivation for Strategic Alliances • Technology Exchange • Global Competition • Industry Convergence • Economies of Scale and Reduction of Risk

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