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Strategic Alliances

Explore the transformative potential of strategic alliances in advancing NASA missions through mutually beneficial partnerships. By leveraging unique assets without financial burdens on NASA, these collaborations foster innovation while engaging the public. From the Request for Entrepreneurial Offer (REO) to various successful partnerships with organizations like LEGO and Carl's Jr., we focus on maximizing value and eliminating redundancy in operations. Discover how future REOs can drive sustained engagement and support for NASA's goals.

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Strategic Alliances

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  1. Strategic Alliances A different way of doing business

  2. Strategic Alliances Mutually beneficial partnerships to innovatively inform and engage the public in NASA missions, at no cost to NASA. • Incorporates strengths of each party • Financial burden on partner • NASA unique assets are leveraged • Win-win collaborations

  3. Making Alliances 1. Request for Entrepreneurial Offer (REO): a non-reimbursable Space Act Agreement • Consumer Products and Services /Fall ’03 • Digital Imagery Dissemination/Spring ’04 • Individual submissions

  4. Making Alliances • Proposal(s) evaluated by virtual team • Management concurrence • Negotiation • Space Act Agreements

  5. To Date Name the Rovers Hardee’s/Carl Jr.’s Space Station: Sim World Book Office Max Pending The LEGO Company AWS/WeatherBug Internet Archive Alliances

  6. What’s Next • Next REO: for Return to Flight? Others? • Increase coordination of efforts to eliminate redundancy and enhance value of our assets

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