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Developing a Business Plan

Appendix D. Developing a Business Plan. What is a Business Plan?. A well-written business plan serves two key functions: It organizes the business and validates its central idea. It summarizes the business and its strategy to obtain funding from lenders and investors.

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Developing a Business Plan

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  1. Appendix D Developing a Business Plan

  2. What is a Business Plan? • A well-written business plan serves two key functions: • It organizes the business and validates its central idea. • It summarizes the business and its strategy to obtain funding from lenders and investors. • A business plan is a road-map, a guide, a blueprint

  3. The Business Plan • Executive Summary • Introduction • Marketing Strategy • Financing the Business • Resumes of Principals

  4. How Do I Write a Business Plan • Company name, legal form, financial highlights, owners • Organization chart, management, consultants, directors and employee agreements • Marketing research, customer surveys, competitive analysis • Product information, brochures, patents, licenses, trademarks, research and development plans • Marketing plan and materials • Financial statements – current and forecasted

  5. Resources • Entrepreneur Magazine • Inc Magazine • Business Week • National Venture Capital Association • Writing the Business Plan • Small Business Administration

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