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... affordable solutions for a better living

... affordable solutions for a better living. Main points. The vision of IKEA Timeline Products Facts & Figures Criticism. The vision of IKEA. A better everyday life A wide range of products Low prices Basing on Swedish home furnishing tradition. Timeline I.

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... affordable solutions for a better living

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  1. ... affordable solutions for a better living

  2. Main points • The vision of IKEA • Timeline • Products • Facts & Figures • Criticism

  3. The vision of IKEA • A better everyday life • A wide range of products • Low prices • Basing on Swedish home furnishing tradition

  4. Timeline I • 1943 IKEA is founded by Ingvar Kamprad • 1945 the first IKEA advertisements appear in local newspapers • 1947 furniture is introduced into the IKEA product range • 1955 IKEA begins designing its own furniture

  5. Timeline II • 1956 IKEA begins testing flat packages • 1960‘s - 1970‘s IKEA stores are opened in several European countries, in Australia and in Canada • 1997 introduction of Children‘s IKEA • 1999 IKEA numbers 53,000 co-workers, over 150 stores in 29 countries on four continents

  6. Products

  7. Facts & Figures I • The IKEA structure: • Inter IKEA Systems B.V. is the owner and franchisor of the IKEA concept • IKEA of Sweden AB is responsible for the entire IKEA product range • IKEA Group includes IKEA retailers, the product development center and trading and wholesale companies

  8. Facts & Figures II • Turnover for all IKEA stores 2001: 11,3 billion Euro • Top five sales countries: Germany, USA, UK, France, Sweden • Top five purchasing countries: China, Sweden, Poland, Germany, Italy

  9. Facts & Figures III

  10. Criticism • Using ecologically incompatible raw materials • Exploitation of the employees in the cheap wage countries • Children work

  11. Thanks for your attention!!

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