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Market trend Differentiation of Brand M Series Positioning Sales point summary Reference

Market trend Differentiation of Brand M Series Positioning Sales point summary Reference. Table of Content. Market Trend. Market Trend. The market for 2000~3000 ANSI Class Business (DATA model) Projector is keep growing up.

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Market trend Differentiation of Brand M Series Positioning Sales point summary Reference

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  1. Market trend Differentiation of Brand M Series Positioning Sales point summary Reference Table of Content

  2. Market Trend

  3. Market Trend The market for 2000~3000 ANSI Class Business (DATA model) Projector is keep growing up. Users’ preference on the functionality is shifting from simple business presentation to multi-media application and convenience. PMA W/W Forecast '09,2Q Volume by Resolution Portion by Brightness Portion by Weight

  4. Differentiation of Brand

  5. Differentiation of Brand Competitive Analysis STRENGTH NEUTRAL WEAKNESS Samsung M200 EPSON EX50 NEC NP300 ACER X1260 SONY VPL-EX5 Model Type Resolution Brightness Contrast Ratio Noise Lamp Life(hr) Speaker Screen Size Power Consumption Size (HxWxD) Weight (kg) 3LCD 1024x768 2000 ANSI 500 : 1 33dB 5,000 7W mono 30~300” 240 W 79x279x229 2.5 3LCD 1024x768 2200 ANSI 2000:1 30dB 4,000 1W mono 40~300” - 90x240x300 2.8 3LCD 1024x768 2,200 ANSI 500:1 35dB 3,000 7W mono 40~300” - 90 X 310 X 260 3.0 DLP 1024x768 2000 ANSI 2000:1 33dB 4,000 2W mono 40~300” - 80 X 270 X 190 2.3 3LCD 1024x768 2000 ANSI 500:1 28dB 3,000 1W mono 40~300” 260W 90 X 310 X 260 3.0

  6. M Series Positioning

  7. Panther M Series Positioning Price positioning Cost for brightness: increases by $100 for 500(300)ANSI up Basic vs. Office Viewer : $100 up with office viewer function M255 2500 Ansi, Office viewer (O) M250 2500 Ansi, Office viewer (X) M200/220 2000/2200 Ansi, Office viewer (X) M205/225 2000/2200 Ansi, Office viewer (O)

  8. Sales point summary

  9. Sales point summary Summary The highly functional, light-weighted and sleek-designed M projector is a projector optimized to business purposes with a variety of differentiated features, including office viewer and remote management, convenient screen controlling, easy maintenance and usability in bright environment, and long lamp life. Discriminative function Discriminative function PC Free Office Viewer Remote Management 3LCD Excellent color expression Natural color tone Comfortable image display Network Remote Control Remote Diagnostics, & Event Schedule USB Plug & Play Presentation Auto play file viewer User-friendly & function-oriented design Easy picture adjustment Convenient Control Lightweight Mobile projector (2.5kg, Compact design with white glossy concept) Carrying Bag Auto Keystone Support Six multimode Quick On/Off Auto Source Sensing Long Lamp Lifetime and Low noise Easy Maintenance Optimized Input Terminal Easy Lamp Replacement Easy Filter Replacement D-sub, composite, HDMI input terminals RS-232C, RJ45, USB 5,000 hours (eco mode) Low Noise at 33dB under

  10. Sales point summary PC Free Office Viewer USB Plug & Play Presentation Various formats supported Quick page shift Power point, word, excel (2007compatibility), PDF, txt, Movie, Photo Supplementary functions including Page Navigation and Pre-view Multi-language menu available 13 different languages supported English German Spanish Netherlands Chinese Tai French Italiano Turkish Swedish Russian Portugueus Korean

  11. Sales point summary PC Free Office Viewer How to Use USB Plug & Play Presentation Plus USB device into the port Auto play file viewer Navigate & Select a file to load Play file

  12. Sales point summary PC Free Office Viewer How to Configure USB Plug & Play Presentation Screen Zoom In / Out Preview Zoom Page Navigation View Mode Rotation Optimization

  13. Sales point summary Remote Management Remote Diagnostics, Control & Event Schedule : Control multiple projectors over network from a single server Diagnostics Command Classroom Classroom Classroom Auditorium Training Room

  14. Sales point summary Remote Management Remote Diagnostics, Control & Event Schedule Control Management Power Source Mute Picture Mode Brightness Contrast Ratio Keystone Volume Picture Size

  15. Sales point summary Remote Management Remote Diagnostics, Control & Event Schedule Monitoring Scheduling Monitoring Items IP Address, Group, Power, Lamp Time Source, Temp. Level, Error Scheduling Items Power On, Power Off, AV, S-Video, PC1, PC2, HDMI

  16. Sales point summary 3LCD 3LCD models use LCD(HTPS) and separates the color of the image resolved by lamp into red, blue, and green using a special mirror. These separated colors are synthesized with LCDs dedicated to the color to produce and project the complete image.

  17. Sales point summary 3LCD Enjoy real-life color and image with three-primary-color radiation, which is brighter than that of competitor’s high-brightness DLP projector DLP(5000 lm) M series(2500 lm)

  18. Sales point summary User-friendly and Convenience- & Function-oriented design Optimal presentation available under any circumstances thanks to user-friendly and function-oriented design Easy maintenance regardless of installation status Focus controller located on top Convenient lamp replacement on top Luxurious high glossy White Front ventilation (frontward heat release) Convenient filter replacement on the side Quick Foot Release (One Touch Foot Setup)

  19. Sales point summary Auto Source Sensing / Quick On/ Off Auto Source Sensing Quick On/ Off - Automatic selection of input signal - Automatically identify and adjust to the connected signal source - Delay Lamp On 7 seconds, Off 3 seconds - Quick on and off of presentation for immediate mobility

  20. Sales point summary Auto Keystone (V) Automatically adjust distortion image due to installation position Automatic keystone correction technology instantly projects a square image even when the projector is set up at a steep offset angle to the screen

  21. Sales point summary Easy picture adjustment Support 6 user-setting display modes; Standard, Presentation, Text, Movie, Game and User to provide clear and lively image quality. User can easily select optimal display mode with remote controller. STANDARD PRESENTATION TEXT Optimized for video and TV sources Optimized for text readability  Optimized for presentation MOVIE GAME USER Optimized for enjoying movies in dark environment User defined mode created using Mode-Save function Picture quality optimized for games

  22. Sales point summary Easy Lamp Replacement Designed for simple and easy lamp replacement. Even while mounted top-down on the ceiling, you can replace the lamp as it is. Remove the screw from the lamp cover. Pull spring, separate and replace lamp Remove 3 screws Lamp cover located next to the rear terminals Remove 3 screws Pull spring OPEN Remove 3 screws Remove and replace the lamp Remove lamp cover screw

  23. Sales point summary Convenient Control Designed for simple and easy filter replacement. Even while mounted top-down on the ceiling, you can replace the filter as it is. Turn off projector Remove the cover Turn off projector and wait until it it cooled before plugging it off Fix the projector firmly to facilitate opening the cover on the side Put the cover back on Clean / replace filter Put the cover back on after cleaning or replacing the filter Clean or replace filter

  24. Sales point summary Optimized input terminal M series provide HDMI, Composite, PC input (D-sub 9 pin), RS-232C and Audio output Optimized connectivity with your working environment - RJ-45 : monitor and control the projector over a network - USB : PC free presentation with USB Office Viewer RJ45 USB Support RJ45 and USB Basic M200,220,250 M205,225,255

  25. Sales point summary Long Lamp Lifetime and Low noise Eco Mode It is designed to facilitate discharge of internal airflow to the outside to prevent overheating and to minimize noise by reducing fan speed. - This mode is suitable for the screens 100 inches or smaller. - Lamp life span is increases and noise and power consumption are reduced by lowering lamp brightness and power consumption. Noise level is less than 33dB which is almost inaudible innormal living environments. User satisfaction is maximized with low noise design that meets highest standard. Standard Mode - This mode is recommended for use in common environments. - Lamp brightness is stabilized, providing comfortable, low-noise user environment in bright rooms.

  26. Reference

  27. Differentiation of Brand General specifications Model M200 / 220 M250 3 panel LCD(p-Si TFT Active-matrix) 4:3 Under 1W 279 X 229 X 79 2.5kg 1024 x 768  High Bright: 2000 / 2200 ANSI Lumens 500:1 Full On/Off UHP Lamp High Bright: 180 Watts / Eco Mode: 144 Watts 5,000 hours (Economy mode: 3.500 hours) Standard, Presentation, Text, Movie, Game, User 400" +/-20° O DVI, PC (D-sub 15 pin), Composite, HDMI, RS-232C, Audio output, HDCP Normal/Zoom1/Zoom2/16:9 Manual / Manual NTSC, NTSC-4.43, PAL, PAL-M, PAL-N, PAL-60, SECAM, 480i, 576i, 480p, 576p, 720p, 1080i Max 33dB (Eco mode) 3 panel LCD(p-Si TFT Active-matrix) 4:3 Under 1W 279 X 229 X 79 2.5kg 1024 x 768  High Bright: 2500 ANSI Lumens 500:1 Full On/Off UHP Lamp High Bright: 200 Watts / Eco Mode: 172 Watts 5,000 hours (Economy mode: 3.500 hours) Standard, Presentation, Text, Movie, Game, User 400" +/-20° O DVI, PC (D-sub 15 pin), Composite, HDMI, RS-232C, Audio output, HDCP Normal/Zoom1/Zoom2/16:9 Manual / Manual NTSC, NTSC-4.43, PAL, PAL-M, PAL-N, PAL-60, SECAM, 480i, 576i, 480p, 576p, 720p, 1080i Max 33dB (Eco mode) Display Device Screen Format Standby Power Consumption Actual Dimensions (WxDxH,mm) Actual Weight Native Resolution Brightness Contrast Ratio Lamp Type Lamp Power Consumption Lamp Life Time Picture Mode Maximum Image Size Digital Keystone correction(V) Auto Keystone Connection Multi Format Zoom Lens / Lens Focus DTV Ready Fan Noise General Picture Function

  28. Reference General specifications Model M205 / 225 M255 3 panel LCD(p-Si TFT Active-matrix) 4:3 Under 1W 279 X 229 X 79 2.5kg 1024 x 768  High Bright: 2000 / 2200 ANSI Lumens 500:1 Full On/Off UHP Lamp High Bright: 180 Watts / Eco Mode: 144 Watts 5,000 hours (Economy mode: 3.500 hours) Standard, Presentation, Text, Movie, Game, User 400" +/-20° O DVI, PC (D-sub 15 pin), Composite, HDMI, RS-232C, Audio output, HDCP, RJ45 and USB Normal/Zoom1/Zoom2/16:9 Manual / Manual NTSC, NTSC-4.43, PAL, PAL-M, PAL-N, PAL-60, SECAM, 480i, 576i, 480p, 576p, 720p, 1080i Max 33dB (Eco mode) 3 panel LCD(p-Si TFT Active-matrix) 4:3 Under 1W 279 X 229 X 79 2.5kg 1024 x 768  High Bright: 2500 ANSI Lumens 500:1 Full On/Off UHP Lamp High Bright: 200 Watts / Eco Mode: 172 Watts 5,000 hours (Economy mode: 3.500 hours) Standard, Presentation, Text, Movie, Game, User 400" +/-20° O DVI, PC (D-sub 15 pin), Composite, HDMI, RS-232C, Audio output, HDCP, RJ45 and USB Normal/Zoom1/Zoom2/16:9 Manual / Manual NTSC, NTSC-4.43, PAL, PAL-M, PAL-N, PAL-60, SECAM, 480i, 576i, 480p, 576p, 720p, 1080i Max 33dB (Eco mode) Display Device Screen Format Standby Power Consumption Actual Dimensions (WxDxH,mm) Actual Weight Native Resolution Brightness Contrast Ratio Lamp Type Lamp Power Consumption Lamp Life Time Picture Mode Maximum Image Size Digital Keystone correction(V) Auto Keystone Connection Multi Format Zoom Lens / Lens Focus DTV Ready Fan Noise General Picture Function

  29. Reference Glossary Followings are the special/technical terms used in the description/specification of this product. Term Description HDMI HDMI (High-Definition Multimedia Interface) enables transmission of high definition video and multi-channel audio through a single cable. ANSI ANSI (American National Standards Institute) may mean the institute itself or the standard developed by the institute. In exact term, the brightness unit of projectors is ANSI Lumen, which is abbreviated as ANSI in this document. XGA XGA class supports maximum definition of 1024*768 pixels. Kensington lock A kind of thief-protecting device. On the rear side of notebook computer or monitor, there may be a hole, indicated with the letter K, which enables to lock the device by inserting a cable. The letter K stands for the Kensington, USA, who invented this device. A method of input and output of video signals, whose color difference signals (chrominance, Cr/Cb) and the brightness signals (Y) are separately transmitted. Refined and higher resolution rate than composite type can be implemented. S-VIDEO The standard for connecting a computer with monitor and other peripheral devices. This is a physical specification for the serial communication lines used for connecting terminals for data communication. Though it is usually called RS-232C because it is a recommended standard (RS), its formal name is EIA-232-C, as it is developed by EIA (Electronic Institute of America). This standard supports serial data communication at 20K baud rate or under, within 15m. RS-232c

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