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Hot Markets b2b Russia’s First BPA Audit 

Hot Markets b2b Russia’s First BPA Audit . Pat Davis Szymczak Publisher, Oil&Gas Eurasia Magazine President, Eurasia Press, Inc., Moscow ABM/FIPP World Conference 2008, New York. What’s So Hot About Russia?. 7% annual growth in GDP

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Hot Markets b2b Russia’s First BPA Audit 

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  1. Hot Markets b2bRussia’s First BPA Audit  • Pat Davis Szymczak • Publisher, Oil&Gas Eurasia Magazine • President, Eurasia Press, Inc., Moscow • ABM/FIPP World Conference 2008, New York

  2. What’s So Hot About Russia? • 7% annual growth in GDP • The highest number of individuals globally with disposable income above $1 million • A petrodollar-based economy that gets hotter every time oil prices rise • Russian companies shopping the world for technology and equipment to retool a 1960s level industrial base • Equipment and technology suppliers in mature economies that bet their global growth on investing in Russia 2

  3. What’s Not So Hot! • The absence of an advertising, marketing and private business culture for 70 years A lack of understanding of global standards, such as circulation audit, among young media buyersUnderdeveloped infrastructure (or no infrastructure) for distribution of commercially based mass media 3

  4. Finding Opportunity in the Vacuum • Oil&Gas Eurasia launched in 2000 in Moscow The first bi-lingual, Russian and English language oil and gas technology publicationEnglish gives advertisers a comfort factor, Russian captures the readers those advertiser need to reach 4

  5. The BPA Challenge • Business strategy: to be the first in the Russian market with a global standard circulation audit Establish the Eurasia brand in the minds of its US and European advertisers as the only credible option in Russia Educate Russian media buyers to the benefits of advertising in audited mediaThus, the Eurasia brand becomes a “game changer” in Russian publishing and a leader in setting standards for b2b 5

  6. We Did It! First Audit 2005 6

  7. But It Wasn’t Easy! 7

  8. 11 Time Zones – We’ve Got It Covered! 8

  9. Even in Novy Urengoi at 3 p.m. 9

  10. Delivering a Target Audience 10

  11. So Now What? • Re-release of our June 2008 Publisher’s Statement in Russian language anticipated in OctoberPublication of a Russian language “how to” guide for interpreting a BPA report, together with a glossary defining terminologyRound-tables in Moscow for media buyers jointly organized by Eurasia and BPAMaking audited media an action point of the marketing committee of the American Chamber of Commerce in Russia 11

  12. The End – No, The Beginning 12

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