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  1. Shopping Invasion The Canadians are coming! www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  2. Cross Border Shopping – By the Numbers (2011) • Canadians love shopping in the United States • 60 Million:Total trip by Canadiansto the U.S. • $14.5 Billion:Total spending by Canadiansin the U.S. • 25 Million: Canadians who live within 100 miles of the U.S. border • Year over year growth in popularity of cross border shopping www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  3. Top 15 U.S. States Visited by Canadians (2011) • 28 Million - Same-day car trips to the U.S. • 1.7 Million - One night car trips to the U.S. • 48 Million - Total trips to U.S. States bordering Canada • 8 Million - Total trips to Florida, California, Nevada & Arizona www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  4. Top 15 U.S. States - Spending by Canadians (2011) • $6.2 Billion - Spending in U.S. States bordering Canada • $2.5 Billion - Spending on same-day trips to the U.S. • $7.4 Billion - Spending in Florida, California, Arizona and Nevada www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  5. 3 Types of Cross Border Shoppers: • Border Shoppers • Sole or primary purpose of trips is shopping. • Destinations are U.S. border states. • Majority of trips are same-day, but many are overnight stays of 1 or 2 nights. • Vacation Shoppers • Primary purpose of trip is vacation or tourism, with a secondary objective of shopping. • Shopping primarily takes place in popular tourist destinations such as New York City, Boston, Chicago, D.C. / Virginia, Nevada, Florida and California. • Snowbirds • Canadians who spend their winters in southern states . • Shopping primarily takes place in Florida, California and Arizona. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  6. Why do Canadians Shop in the U.S.? • Price • Combination of strong Canadian dollar, lower U.S. prices and significant sales and discounts in the U.S. make cross border shopping attractive. • Estimates are that prices are 20% -30% less in the U.S. for identical goods. • Selection • U.S. often has brands, products and retailers that are not available in Canada. • Even if the same brands are available in Canada, selection for that brand is often greater in the U.S. • Activity / Experience • Many Canadians view cross border shopping as a fun outing or activity. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  7. Where are Canadians looking for U.S. Shopping Information? Online vs. Print - Where do Canadians look for information when planning their U.S. shopping trips? • Online Services / Internet – 34% • Personal Experience – 24% • Hotels / Resorts – 16% • Word of Mouth – 16% • Newspapers – 10% • Magazines – 4% vs. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  8. Hot Topics & Trends • New Duty Free Limits: • June 1, 2012 – Canadian duty free limits increased • Old Limits - $50 for stays over 24 hours and $400 for stays over 48 hours • New Limits - $200 for stays over 24 hours and $800 for stays over 48 hours • More Overnight Trips:  June 2012 - Largest number of overnight trips to the U.S. in 40 years  Opportunities - Overnight Shopping Packages and Hotel Discount for Canadians  Hotels, Restaurants & Attractions can get in on the Cross Border Shopping craze. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  9. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  10. What We Do • One Stop Resource: A one stop information resource for Canadian cross border shoppers. • Local Information: Provide local shopping, hotel, restaurant, attraction and deal / coupon listings for over 25 popular cross border shopping destinations. • General Information: Provide general cross border shopping tips and information such as shopping tips, duty free allowances, duty and tax rates, ID requirements, live border wait times, duty & savings calculators and more. • Coming Soon: Mobile Friendly Website, New Destinations and More. www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  11. Our Partners: Malls Attractions Retailers DMOs / CVBs Hotels Tour Operators Restaurants Duty Free Shops www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  12. Contact: Stephen Fine Founder & President Email: stephen@crossbordershopping.ca Website:www.crossbordershopping.ca Phone: 1-866-219-6324 www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca

  13. Announcing the New The One-Stop Resource for Outlet Shoppers Outlet Center and Retailer Information, Sales, Events, Travel Tips, News and More… Coming March 2012 www.OutletBound.com Contacts:Randy Marksrandy@outletbound.com Stephen Fine stephen@outletbound.com

  14. History: • Originally launched in 1996, OutletBound.com was a pioneerin providing outlet shopping information to consumers online. • Outletbound.com still attracts a large audience of domestic and international outlet shoppers, with over 60,000 unique visitors per month. • Continues to have high Google rankings for many key outlet shopping search terms. www.OutletBound.com Contacts:Randy Marksrandy@outletbound.com Stephen Fine stephen@outletbound.com

  15. Home Page: • Updated Look & Design • Mobile Optimization: Accessible from any device, anywhere, any time • Social Media & Content Sharing • Hotel & Tourism Information • Outlet Shopping News & Tips www.OutletBound.com Contacts:Randy Marksrandy@outletbound.com Stephen Fine stephen@outletbound.com

  16. Map & Listings Page: • U.S. Outlet Center Information: Largest regularly updated online directory of U.S. outlet centers. • Multiple search options: State, distance, retailer, etc… www.OutletBound.com Contacts:Randy Marksrandy@outletbound.com Stephen Fine stephen@outletbound.com

  17. Outlet Center Page: • Detailed Outlet Center Information • Online Content Management: Outlet centers can log-in to quickly and easily manage their information any time from their online accounts. www.OutletBound.com Contacts:Randy Marksrandy@outletbound.com Stephen Fine stephen@outletbound.com

  18. Retailer Page: • Detailed Outlet Retailer Information • Store Locations • Online Content Management: Outlet retailers can log-in to quickly and easily manage their information any time from their online accounts. www.OutletBound.com Contacts:Randy Marksrandy@outletbound.com Stephen Fine stephen@outletbound.com

  19. Outlet Events Page: • Featured Outlet Shopping Events updated regularly throughout the year • Outlet Sales & Deals www.OutletBound.com Contacts:Randy Marksrandy@outletbound.com Stephen Fine stephen@outletbound.com

  20. Contacts: Randy Marks Partner Email: randy@outletbound.com Phone: (203) 506-8506 Stephen Fine Partner Email: stephen@outletbound.com Phone: (416) 473-1179 www.OutletBound.com Contacts:Randy Marksrandy@outletbound.com Stephen Fine stephen@outletbound.com