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Killer Cantaloupes: Market Strategy Overhaul for a Safe Consumer Experience

Shift in supply and demand led to a decrease in cantaloupe consumption, affecting producers and consumers. Plan to attract buyers with lower prices and safety assurances while implementing PR strategies for company rebranding.

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Killer Cantaloupes: Market Strategy Overhaul for a Safe Consumer Experience

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Presentation Transcript

  1. Killer cantaloupes Marie Kuyumgyan

  2. Market size everybody

  3. 5,409,342 CONSUMERS PER YEAR 23% decrease, 3,151,930

  4. Killer cantaloupe. I will go infect my listeria to humans ..!!

  5. Doctors and lawyers

  6. Cantaloupe consumer

  7. Producers of other fruits

  8. Loser And

  9. unknown State of Colorado. Truck drivers

  10. Shift in supply and demand of cantaloupes from August 2011- September 2011

  11. Three choices.Which one to pick…

  12. lowering the price of cantaloupes outrageously, that people will not be able to resist the low prices and buy the cantaloupes

  13. Colossal amount of public relations work.

  14. Change the company completely.

  15. What! So cheap! There have been health issues.. But it’s okay, I’m going to buy it because it’s so cheap MWAHAHHAHAHAHAHAHAHHAHA!!!

  16. Cantaloupes have finally been announced to be safe again.

  17. START OVER.

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