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This analysis delves into the infamous cantaloupe outbreak, examining the roles of various stakeholders, including producers like Jensen Farms and their competitors. It highlights the legal battles faced by winners and losers, encompassing the growers, fruit marketers, and the tragic victims who fell ill. The discussion also explores the implications for future operations, weighing the pros and cons of establishing a new company versus focusing on product safety. Ultimately, we aim to uncover effective strategies to secure the safety of cantaloupes and restore consumer trust.
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“Killer” Cantaloupes - Daiki Yamamoto -
The Outbreak 2. 1. 3. 4.
Stakeholders: Winners Lawyers Cantaloupe competitors Fruit marketers
Stakeholders: Losers(Producer) Jensen Farms First hand relation with Jensen Farms Cantaloupe Marketers
Stakeholders: Losers(Victims) Death cases Individuals that were infected Cantaloupe buyers
Stakeholders: Unknown Victims Hospitals Colorado State
Start a New Company Pros Cons × $
Focus on Other Products Pros Cons × $
Secure Safety for Cantaloupes Pros Cons × $