Killer Conversion: 101 Techniques to Optimize Your Website Presented by: Gabe Wahhab President – Savvy Panda, Master InboundCo-Founder - jInbound
Is your sales copy addressing the customer’s most important objections up front?
Take out every instance of “I” in your copy and rewrite it so that the emphasis is on “You”/”Your”
Put the most important information you want visitors to read at the top and bottom of your page.
Draw attention to important information with hand-drawn arrows, underlines and asterisks.
Include video testimonials or audio along with a customer’s photo
Can the visitor get to where they want to go on your site in 3 clicks or less?