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Can softcopy report draw your attention on company ’ s information?

Can softcopy report draw your attention on company ’ s information?. Can softcopy report draw your attention on company ’ s information?. Arouse readers’ interest Graph: Graphical presentation and animation is more attractive

judithhollingsworth
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Can softcopy report draw your attention on company ’ s information?

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  1. Can softcopy report draw your attention on company’s information?

  2. Can softcopy report draw your attention on company’s information? • Arouse readers’ interest • Graph: • Graphical presentation and animation is more attractive • According to psychologists Yin (1969), Smith and Nielsen (1970), and Reed (1972), graph can allow new stimuli on complex data • Graphical presentation can be easier to remember

  3. Vivid colour: Too sharp? Mild colour: More Comfortable? Can softcopy report draw your attention on company’s information? • Stimulated by colourful charts and graphs 0

  4. Can softcopy report draw your attention on company’s information? • Other media: • Sound effect draw audiences’ attention • Video can make audiences to focus on the presentation

  5. Can softcopy give you clear and understandable information?

  6. Can softcopy give you clear and understandable information? • Frequently use of graphs and summary • Focus on one point at one time • No language barrier (number and graph can provide sufficient information to users) • Simplify information => reduce information overload

  7. Do Internet allow user to access information efficiently?

  8. Do Internet allow user to access information efficiently? • Readers can easily find data through Internet • Softcopy reports can add hyperlinks that can bring you to the Internet • Prevent interrupt by redundant information • Use of graphs and charts => reduce reading time / readability problem

  9. However, there are still some limitations! • Softcopy is intangible • Impact on professional image

  10. Softcopy is intangible • Users can only access the financial statements by computers • Users feel more comfortable to have a physically existed report

  11. Impact on professional image • Users may feel that the company is not serious if too many photos or cartoons are used • Professional image may be destroyed by childish pictures and cartoons as its logo • =>Lack of trust to invest in the company

  12. Conclusion

  13. Conclusion • Softcopy can: • Arouse the reader’s interest and draw their attention • Present information clearly and more understandable • Provide a easier, faster and more convenient way to access information

  14. Annual Report shown in softcopy format can allow investors to make their investment decision in a better way

  15. Result: Uncertainty reduced More willing to make their investment!

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