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But is it ethical?

But is it ethical?

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But is it ethical?

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  1. But is it ethical? The Warehouse Madrid Advanced Class

  2. Reading Comprehension • Loathing • Witty • Billboards • Whaling conference • Roam the streets • Stealth advertising • Antagonizes • Buzz • Sponsored • Renovation of public buildings • Despises • Hype

  3. Adverbs • Usually ad –ly to make adverbs • Surprising • Surprisingly

  4. Adjectives to Adverbs • Adjective ends in –y and “y” changes to “I” before adding –ly • Unhappy • Unhappily • Shy • Shyly

  5. Adjectives to Adverbs • When an adjective ends in –ble • Change the “e” to “y” • Incredible • Incredibly

  6. Adjective to Adverb • When an adjective ends in –ic • Add –ally • Scientific • Scientifically

  7. Adjective to Adverb • With some, we don’t make the adverb –ly • Late • Late • Hard • Hard • High • High • Good • Well • Wrong • Wrong • Early • early

  8. late vs. lately • Lately, she´s been quite tired. • She´s tired because she got up late.

  9. hard vs. hardly • He isreallyhardtoworkwith. • Thiswoodisreallyhard. • I´vehardlygot time tobakethesedays.

  10. high vs. highly • Thatboy can jumpreallyhigh. • It´shighlyunlikelythathe’ll come to the party tonight.

  11. fine vs. finely • He’s done a fine job here. • He cut that celery very finely, into small pieces.

  12. After verbs such as… • Taste • Smell • Sounds • Seem • Appear • Adjective instead of adverb • That tastes so good. • It smells wonderful. • It sounds good. • It seems strange. • It appears haunted.

  13. Position of Adverbials • Adverbials of places • Describe where something happens/happened • I left my wallet inside her purse.

  14. Position of Adverbials • Adverbials of time • Describe when something happens/happened • These days it’s quite normal to regard all forms of marketing with loathing.

  15. Position of Adverbials • Adverbials of manner • Describe how something is done • By leaping out at consumers unannounced and grabbing their attention by force.

  16. Position of Adverbials • Adverbials of indefinite frequency • Describe how often something happens • If overused or done badly, it sometimes antagonizes people.

  17. Position of Adverbials • Adverbials describing level of certainty • How likely • If overused or done badly, it sometimes antagonizes people.

  18. #7 • People sometimes like the adverts on television better than the programs. • In the future, adverts on billboards will die out. • Even I am fascinated by car adverts, and I don’t like cars! • I’m fascinated by car adverts, and I don’t even like cars! • Correct • Every year, the same brands have the most popular products. • The same brands have the most popular products every year.

  19. #8 • Obviously, I always dislike having to do housework at the weekends. • I will probably do the run on Saturday to raise money for charity. • Only one of my essays will definitely be finished by then. • Annoyingly, my car often breaks down without any warning. • That actress is even more popular than her brother these days.